Be Dazzled: Fire Fly Anti-Cavity Fluoride Toothpaste

USA (SANEPR.com) August 13, 2008 -- Fluoride, flavor and fun. Dentists agree that these three “f’s” are the ABCs when it comes to toothpaste for children. Add a little flash to the mix, and you’ve got a toothpaste that will really get them to brush, no nagging required. New Fire Fly® Anti-Cavity Fluoride Toothpaste from DR. FRESH® features a light-up timer cap that flashes for sixty seconds – the amount of time dentists recommend to thoroughly brush each arch.

This is the first toothpaste using blinking technology that “teaches” kids proper brushing habits. But what is inside the package is just as important as its engaging exterior. Fire Fly is a sparkly blue gel with fluoride to help prevent the formation of cavities. It features kid-approved bubble gum flavor, and is sugar-free, an omission every parent will love.

“Getting kids into the bathroom to brush is half the battle, and getting them to brush long enough is the other,” says Dr. Steven J. Brattesani, a San Francisco dentist. “The flashing cap that comes on Fire Fly Anti-Cavity Fluoride Toothpaste accomplishes both.”

To use, simply open the cap to activate the blinking LCD light. Brush uppers as long as it flashes (sixty seconds), and repeat for lower arch.

The Fire Fly Anti-Cavity Fluoride Toothpaste ($2.99 SRP) is available at mass merchandise stores including Target, Wal-Mart, Walgreens, Rite Aid and Big-Lots. The toothpaste is the latest oral care innovation from Buena Park, California’s DR. FRESH, the maker of the country’s number two selling children’s Fire Fly® toothbrush (according to A.C. Neilsen data Oct. 22, 2005). Dr. Fresh manufactures a host of popular and affordable oral care and personal health products (www.drfresh.com).

For more information, contact Bliss Ellis or Megan Brown at (323)650-2201 or at lightyearsahead@sbcglobal.net.