‘WARDROBE’ - The Ultra Modern Chain of Dry-Cleaning & Laundry Stores Announces its Grand Opening

India (SANEPR.com) September 3, 2008 -- Diamond Fabcare Pvt. Ltd. in collaboration with Brown Gouge of Australia announces launch of its retail operations under the brand “Wardrobe”. Launching in Delhi and NCR with about 100 exclusive stores, 200 – 300 nos. pick and drop centers and central supply chain and processing facility, Wardrobe plans to spread all over the country in next 3 to 5 years.

With operational and technological know – how from Brown Gouge of Australia, which is a 93 year old leader in Dry-cleaning and laundry industry, Wardrobe will deploy/setup state of art equipments imported from Europe and USA from the best suppliers in the world. The company will promise superior quality with use of 100% R.O. water, fabric friendly high quality chemicals, experienced and skilled manpower, strong supply chain system backed by a customized software and IT setup.

Mr. Jyoti Maheshwari, Chairman – Diamond Fabcare Pvt. Ltd. said, “Our pre – launch research showed customers’ dissatisfaction and a wide gap between the need and what is available in this largely fragmented and unorganized market segment of dry cleaning & laundry. The awareness level as to the qualitative factors is abysmally low. However we at Wardrobe are committed to give all our customers the utmost fabric care solution and our wash care centers are designed to provide a unique & pleasant experience to our customers”.

The collaborator Brown Gouge is regarded as Australia’s oldest and most reputed dry – cleaning service provider. It has maintained a consistent track record of high standards in its existence for over 90 years.

Speaking at the occasion Mr. Tim Mottin, Co-Promoter – Brown Gouge, Australia said,” We welcome our new partnership with Diamond Fabcare Pvt. Ltd. – under the brand Wardrobe. We are looking forward through this partnership to improving the service standards in dry cleaning and laundry segment in India, which we hope will benefit Indian customers. We’re confident of a longer life for their garments and maintenance of a permanent fresh look as good as “new”.

According to Dr. A. Srivastava, Executive Director of Diamond Fabcare Pvt. Ltd., people buy expensive garments and designer wear but can’t find or trust in any quality drycleaner, further he pointed out that very few people have time to wash cloths at home in today’s busy schedule.



About Diamond Fabcare
Diamond Fabcare Pvt. Ltd., in collaboration with Brown Gouge, Australia, is India’s premiere Dry Cleaning & Laundry care solutions provider. It has strong management team, and a well conceived planned business model for quality service for institutions and a retail consumers. Diamond Fabcare operates with the World’s best equipments for their processing along with best utilities utilizing “only” R O water for washings with fabric friendly quality chemicals, Wardrobe is backed by a strong three dimensional penetrating approach to reach their customers through a wide network of outlets, pick and drop centers in addition to home pick ups and deliveries. Wardrobe has already established 30 nos. wash care centers in Delhi & NCR which will increase to 100 nos. by the end of this financial year. Wardrobe intends to roll out its services in 30 cities across the country with an investment of around Rs.150 crores with a network of around 1000 exclusive wash care centers and 30 centralized processing facilities.
About Brown Gouge
Brown Gouge is a leading provider of dry-cleaning and associated services to both retail and institutional customers. Brown Gouge has maintained consistently high standards of dry cleaning quality.

Their special attention to detail like individual spot removal and rigid quality checks have made them achieve an end result that is superior in every way. Brown Gouge has taken dry cleaning one step further with their famous Blue Ribbon Service, that is: if a garment is particularly valuable it should be entrusted to Brown Gouge Blue Ribbon Service.

Brown Gouge has over 93 years experience in Dry-Cleaning since its establishment in 1915. In 1929 the company had six shops along with pick up and delivery services. Since the humble beginning they have developed a company profile second to none in the dry cleaning and laundry industry, in Australia.


For further information, please contact

Diamond Fabcare Pvt. Ltd.
New Delhi
Saru Jindal
Tel.: 011-43558027
Mobile: 0 – 99715 95454
Email: saru.jindal@diamondfabcare.com

BUZZ Communications Pvt. Ltd.
New Delhi
Achal Paul /Mansi
Tel 011-43596661 / 2
Mobile 0-98101 62377/92130 76649
Email:achal@buzzcomm.in/ mansi@buzzcomm.in