10 steps to massively improve social media marketing effectiveness

PRESS RELEASE
Cape Town, 18 March 2010
FOR IMMEDIATE RELEASE

In a session titled “The Social Media Lens” at next week’s AdExpo, Britefire’s Godfrey Parkin will present a 10 step approach to massively improve the effectiveness of social media marketing.

Parkin said “Social media are potentially powerful drivers of branding and response. But you can’t expect noisy environments like Facebook or Twitter to work for you if you use them in an arbitrary and inconsistent way. You need to use them strategically and synergistically. The Social Media Lens is a 10 step methodology with which you can magnify and focus your online presence, quickly and efficiently.”

The talk is scheduled for 12:30 on Wednesday 24th March at the AdExpo, Sandton Convention Centre.

Parkin said “In the constantly evolving environment of e-marketing, it is important that professional marketers have strategic competencies and an array of flexible tools and methodologies that help them navigate the chaos. Britefire’s Social Media Lens is just one of many such tools that participants master in the E-Marketing Professional certificate curriculum.”

The EMP certificate provides marketers with cutting edge insights and skills in the field, and certifies them as competent to lead e-marketing initiatives and set digital marketing strategy at a level that is at the best of the best anywhere in the world. Participants in AdExpo who want to know more about how to qualify for the EMP can visit Britefire at their booth. AdExpo visitors registering at the booth will receive a 10 percent discount on any Britefire course.


Contact details:
Kim Visser. Tel: 021-790-0303. E-mail kim.visser@britefire.com

About Britefire:
Britefire (Pty) Ltd. (www.britefire.co.za) is a digital strategy and marketing innovation firm that helps companies excel in e-business, online marketing and web project management. We provide strategy consulting, e-marketing implementation and business-based training services in all key dimensions of digital marketing.