ABCJoint venture-Here are some suggestions that might apply to your situation..

USA (SANEPR.com) July 17, 2008 -- At this point, you're likely thinking about how to approach your competition somehow - without having them think that you've completely lost your mind...
While it's certainly not easy to develop an alliance with a so-called competitor, if you're able to show them just how much they could gain by doing this, chances are, they'll be open to listening to you.
Here are some suggestions that might apply to your situation:
• Call them and ask directly. Be sincere and to the point. Ask them what they would think of any given scenario or partnership proposal. This would be the way to go if you're already on "speaking terms" with them.
• Gradually have them warm up to you. Start communicating with your competitor. Ask how things are going, and share "struggles". Bounce ideas around. Start, if at all possible, a sort of friendship with them to some degree.
Once things are somewhat solid between you and them, approach them with the idea. At this point, they'll be used to working with you anyway, and it will likely just be an extension of what you're already doing together.
• Help or Include them in something. One of the easiest ways to turn almost anyone into a friend (overnight) is to share a marketing opportunity with them.
For example, arrange to have an article written about the problem your customers are facing - and instead of simply pointing to YOU as the answer, include your competitors as well. Notify them about this first to make sure that they're quoted correctly - and so that they can clearly see that you're doing them a favour, for no reason at all.
Continue to build on this bond, and then, as before, approach them with the concept.
I have found that it is far more effective to "speak" with action than it is with words. While you may (and will) have some success in trying to educate your competitors to try a partnership, chances are, it will be received with skepticism - and possibly even hostility.
In conclusion, using strategic alliances to "eliminate competition" is one of the smartest ways for both you and your "competitor" to reach a much larger portion of your market.
By leveraging your relationship, you can easily add a significant increase to your bottom line - as well as your partner's.
You now know how to turn what most people fear most (competition) into an asset that can potentially make you a fortune.
Take action today!
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