American e-commerce speed increase slow down but still higher than whole retail

A great many shopping activities will continue to transfer to the network, however, the high speed increase in these years will draw to a close.

According to the research report published by the marketing research institute Forrester Research on Monday, in 2009, American e-commerce volume sales increased by 11%, reaching 155.2 billion US dollars. The growth succeeded to boycott the impact brought by economic recession, although other retails didn’t have a narrow escape. The research company also predicted American e-commerce volume sales of this year will continue to increase 11%.

Just a few years ago, the yearly growth rate of online shopping can surpass 20%. But now, this growth started to be as close to steady as possible; because people’s shopping habits have made them tend to online purchase all kinds of products. Forrester announced, currently, 52% of computer hardware, software and external equipments are bought from online store (http://www.epathchina.com). The company expected, the growth rate of these products’ online sales will slow down in the next coming years.

“Actually, the growth speed is a little high. But the company compared it into a larger scope,” said Sucharita Mulpuru, an e-commerce analyst of the company. Online sales’ growth rate is 11%, but The National Retail Federation predicted the whole increase rate of American retail in 2010 will be only 2.5%.

In 2010, e-commerce may account for 7% of all shopping volume of US, not including automobile, travel and prescription medicine. Mulpuru expressed, the proportion may reach up to 20% on some day, as the young generation will grow up, which also means online shopping groups will be larger. In the short term, online purchasing was mainly drove by consumer electronics (http://www.epathchina.com), apparel and shoes. However, online shopping furniture, personal beauties and groceries is relatively not very mature.

As a wholesale consumer electronics distributor (http://www.epathchina.com) focusing on oversea market, epathchina.com is optimistic about the information above. Because epathchina.com’s main product is consumer electronics. Furthermore, the United States is one of the hottest markets of epathchina.com. epathchina.com is striving for providing better and better products and services to win more and more customers from America.