BMW of North America awards highest honors to Rick Hendrick Imports

USA (SANEPR.com) May 12, 2009 -- Rick Hendrick Imports has been announced today as one of the top performing dealerships in the US by BMW of North America, LLC. The selection is based on customer satisfaction, brand representation, and operational excellence. Only 31 BMW dealers out of 338 nationwide received the “2009 Center of Excellence Award”.

Over the last 10 years, the BMW dealer network has invested over $2.1 billion dollars improving its sales facilities and repair workshops, refining processes and focusing on top-tier customer service, making it one of the most successful franchises in the US.

“While all BMW dealerships offer a premium experience to our customers, Rick Hendrick Imports excelled in the way they take care of their customers and represent the BMW brand,” said Peter Miles, Executive Vice President Operations, BMW of North America.

Recent independent studies confirm BMW’s superior customer service performance. J.D. Power and Associates’ Customer Service Index (CSI) Study ranked the BMW dealer network among the top three automotive brand franchises in the US for its superior customer satisfaction and dealer service. And BusinessWeek identified BMW as one of the top 25 “Customer Service Champs” among all companies in the US.

“Anyone who is in the market with money to spend should expect to receive an exceptional customer experience,” said Alan Harris, Vice President Aftersales, BMW of North America. “BMW’s efforts to provide exceptional customer service have become a crucial part of our continued success even in today’s challenging economic climate.”

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 83 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com