Bajaj Allianz urges Abhishek Bachchan to start planning for his son’s future

Pune, 03 December 2009 - Bajaj Allianz today announced its tie up with the upcoming Amitabh Bachchan, Abhishek Bachchan starrer ‘Paa’ to extend its “Jiyo Befikar” message. AB Corp Ltd’s presents ‘Paa’ in association with Reliance BIG Pictures, produced by MAD Entertainment Ltd. the film is one of the most eagerly awaited film of recent times. This tie-up further emphasizes the importance of financially securing a child’s future through Bajaj Allianz Child Plans.

Continuing on the lines of the Child Plans campaign already on air, Bajaj Allianz has introduced an integrated advertisement on Child Plans which has been interspersed with the promo of the film.

Paa set to release on Dec 4 is a bright and cheerful family entertainer directed by R. Balakrishnan. Other than the venerable Amitabh Bachchan and Abhishek Bachchan, Paa also stars Vidya Balan & Paresh Rawal. The film has music by Ilaiyaraaja, lyrics by Swanand Kirkire and cinematography by PC Sreeram. One of the most awaited films of recent times Paa has generated huge interest amongst film-goers due to the rare and emotional subject, a unique role reversal between Amitabh-Abhishek Bachchan in the film and Amitabh Bachchan’s look in the film.

Commenting on this association, Akshay Mehrotra, Head – Marketing, Bajaj Allianz, said, "In a country where Bollywood is nothing short of a religion, here is a unique opportunity to combine the story of an emotional relationship between a father and son with our unique Child Plan campaign. The integrated advertisement re-emphasizes the need for parents to think about their child’s future and plan for their finances. The real life, and now reel-life, father-son relationship between Amitabh and Abhishek epitomizes how security can bring you happiness and comfort, which is a reflection of our ‘Jiyo Befikar’ message.”

Responding to the tie-up, Director R. Balki said, “Financial planning for a child’s future is an important element of the responsibilities that come with being a parent. It is a privilege to be associated with Bajaj Allianz and I feel this is a great initiative to spread awareness about Child Plans.”

The integrated Bajaj Allianz and Paa promo is currently running on 16 prime television channels.

For more information on ‘Paa’ log onto www.paathefilm.com/www.bigpictures.co.in

About Bajaj Allianz

Bajaj Allianz is one of the leading Private Sector life & general insurance companies in India. Bajaj Allianz is a union between Allianz SE, the world’s leading insurer and Bajaj Finserv Limited (recently demerged from Bajaj Auto Limited, one of India’s most respected names). Allianz SE is a leading insurance conglomerate globally and one of the largest asset managers in the world, managing assets worth over a Trillion Euros (over Rs. 55, 00,000 crores). At Bajaj Allianz, customer delight is our guiding principle. Ensuring world class solutions by offering you customized products with transparent benefits supported by the best technology is our business philosophy. Bajaj Allianz began its operations in 2001 and today has a pan-India presence with over with offices and presence in over 1100+ towns in the country. The companies have been constantly expanding its operations to be close to their customers.

Bajaj Allianz Life Insurance has developed insurance solutions that cater to every segment and age-income profiles. Currently Bajaj Allianz has a strong product portfolio of over 30 flexible products and caters to all kinds of customer needs from ULIPs to Child plans, from group insurance to health insurance. Bajaj Allianz General Insurance is one of the leading private general insurance companies in India and is offering various general insurance products like motor insurance, home insurance, health insurance and also unique insurance plans such as wedding insurance, Event Insurance, Film insurance. Bajaj Allianz General Insurance has received a rating of “iAAA”, which is the highest rating for claims paying ability from ICRA Limited (an associate of Moody’s Investors). This rating has been affirmed for the last two years consecutively.

About Reliance Big Entertainment: Reliance Big Entertainment Ltd. (RBEL, www.rbe.in) is the flagship media and entertainment arm of the Indian conglomerate Reliance Anil Dhirubhai Ambani Group (www.relianceada.com). It has a significant presence in filmed entertainment (film production, distribution, exhibition and TV content), broadcasting, studio infrastructure, processing, digital services, music, home video, animation, events, out of home, gaming and new media.

Reliance BIG Pictures (www.bigpictures.co.in), RBEL's motion picture brand, has built a formidable Indian film production slate in English, Hindi and several other Indian languages, which it markets and distributes worldwide. The slate has projects with leading production houses and marquee Indian directors, both mainstream and arthouse, including Vidhu Vinod Chopra, Rakesh Roshan, Farhan Akhtar, David Dhawan, Indra Kumar, Anurag Basu, Kunal Kohli, Priyadarshan, Madhur Bhandarkar, Sudhir Mishra, Shaji N. Karun, Shyam Benegal, Rituparno Ghosh, Buddhadeb Dasgupta, M.S. Sathyu and Amol Palekar.

In Hollywood, RBEL has signed development deals with Julia Roberts' Red Om Films, Nicolas Cage's Saturn Productions, Jim Carrey's JC 23 Entertainment, George Clooney's Smokehouse Productions, Chris Columbus' 1492 Pictures, Tom Hanks' Play Tone Productions, Brad Pitt's Plan B Entertainment, Jay Roach's Everyman Pictures and Brett Ratner's Rat Entertainment. Reliance MediaWorks Limited, member of Reliance ADA Group is India's largest film processing, exhibition and services company.

Reliance ADA Group (www.relianceada.com) is among India's largest private sector, business houses and has interests in communications, financial services, health, energy, infrastructure and media & entertainment.