BlueStar to Distribute RFID Products from FEIG Electronics

USA (SANEPR.com) May 22, 2008 -- BlueStar, the leading innovator in solutions-based distribution for Auto ID, Point-of-Sale, Mobility, and RFID products, has reached an agreement to distribute the FEIG Electronics line of RFID products. BlueStar is now selling FEIG’s RFID products through both its United States and Canada offices.

FEIG Electronics will be a marquee addition to BlueStar’s RFID line-up. Its products complement BlueStar’s distribution model of providing quality, end-to-end RFID solutions that include mobile and fixed RFID readers, printers, smart cards/labels, portals, software, and related professional services.

FEIG has a deep history in LF and HF RFID hardware innovation and continues to invest in a range of new technologies and markets with its UHF products. The company provides its passive High-Frequency (HF) and Ultra-High Frequency (UHF) Generation 2 (Gen 2) reader products in a number of applications including Library Media Management, Healthcare, Manufacturing, and Asset Management. FEIG is engaged globally with leading System Integrators and Value-Added Resellers. Distribution will fulfill a critical role in ensuring easier deployment of RFID technology across those markets served by BlueStar.

“Our partnership with BlueStar will give FEIG the opportunity to reach more customers and increase sales to resellers and integrators that are outside of our current distribution channels,” says Klaus Schoeke, National Sales Director for FEIG Electronics. “We offer BlueStar customers access to a complete line of RFID readers at all frequencies.”

“This is a notable addition to BlueStar’s product portfolio,” says Dan Miller, RFID Program Manager at BlueStar. “I have worked with FEIG 13.56 MHz technology since HF became widely available 12 years ago. It was the finest product available then, and continues to be today. We are ready to assist them in fulfilling RFID product demand throughout the channel, as well as helping the company develop sales opportunities with the technology’s potential to create new business models.”

About FEIG Electronics
FEIG Electronics is a mid-sized company committed to strengthening its market position through continuous growth by developing, manufacturing, and distributing products of high quality, reliability, and functionality.

As a worldwide leading manufacturer of door controls, detectors, traffic sensors, and RFID readers, our employees are committed to high-quality standards. The FEIG Electronics Quality Management System is DIN EN ISO 9001:2000 certified.

Our exclusive reseller strategy enables our business partners to smoothly and effectively handle business with end-users without conflict with sales or customer support. For more information visit: www.feig-electronics.com.

About BlueStar
BlueStar is a leading solutions-based distributor of Point-of-Sale, barcoding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar Account Executive or log on to www.bluestarinc.com.