Brands and Music: now Football and Music!!!

UK (SANEPR.com) February 19, 2009 -- Greg Halford proudly publicised his investment in R&R Music and R&R World as he scored for Sheffield United this weekend, lifting his top to reveal the R&R World logo on his T-Shirt, showcasing the logo in front of thousands.

I think you will agree it is a clever and witty way of getting a massive audience straight out of a box. R&R is so compelling Greg did not just invest in it, he wants the world to know about it…. and he has made a great and impactful start.

R&R have combined the power of artistry and digital technology through creating randr world a social music community. RandR recognise the economic and social realities of the digital age and as a result RandR have created an environment in which artists are motivated to pursue a career in music.

Proving the concept of marrying creative freedom, with commercial discipline is entirely possible if artists' interests are properly aligned with those of investors and managers. Our model takes account of the new market environment, the behavioural trends of music fans and the aspirations of individual artists and helps align them with brands. We approach the development and commercial exploitation of the artist’s brand in a modern and equitable way. The net result of this new approach is a much greater share of the profit pie for successful artists and much lower financial risk for all stakeholders from the outset.

Sponsorship is “another key component of R&R Music, but not necessarily in the old, accepted way of simply taking cash to promote a brand name. And in an innovative move, R&R Music has a fully operational software development team based in Kiev and they can be used by the company to “bring the relationship between the sponsor and artist to life”. (Eric Nicoli, Music Week, 07.02.09)

For more details regarding R&R World and R&R Music, see http://www.randrworld.com/ or contact Max Lytvyak by email or phone.