Business Guru Brian Tracy’s New Book Takes Entrepreneurs by the Hand

Los Angeles, CA, USA (SANEPR.com) February 22, 2007 -- While most people dream about starting their own business someday, 95% of entrepreneurs make less than $50,000 a year- many of them going broke. Why? Simple— 90% of entrepreneurs don’t know what they’re doing.

Author, speaker, and success coach Brian Tracy’s newest book, THE WAY TO WEALTH, Part 1, takes entrepreneurs by the hand, showing them step-by-step, how to start, build, manage, or turn around a business.

“Fully 80% of wealth, and self-made millionaires came as a result of starting a new business,” says Tracy. “Most men and women who start businesses, while ambitious, don’t realize the range of skills, abilities, qualities, and talents necessary to be successful.”

A prolific writer of more than 40 books, Tracy’s latest work demonstrates how to develop the qualities and character for business success. Chapters begin with an inspirational quote, and finish with specific exercises to hone the entrepreneur’s skills. In between, Tracy fills each chapter with clear-cut examples and true-to-life stories.

Early on, Tracy shows the importance of setting goals, plans, and objectives for every part of a business. Later, Tracy explains how to choose the best-selling product or service for a successful business in today’s market, and the best methods for developing and implementing a powerful sales program.

THE WAY TO WEALTH, published by Entrepreneur Press, tells entrepreneurs how to get a leg up on their competition, and how to close more sales than ever before. Tracy demonstrates how to determine accurate costs and set appropriate prices, while eliminating unnecessary costs and expenses.

A fervent believer in taking specific actions, Tracy says, “It’s vitally important to know how to test the market quickly and inexpensively, and how to advertise to attract the most prospects. The entrepreneur must learn the critical skills of attracting customers, up-selling them, getting re-sales and referrals.”

Tracy goes on to explain how important it is for entrepreneurs to improve their personal productivity. He shows how his techniques help entrepreneurs double their efficiency, effectiveness, productivity, and output.

The book finishes with Tracy’s 21 Keys to Entrepreneurial Success- what must be done to become absolutely, positively wealthy. Tracy believes, “More people will become millionaires through entrepreneurship in the next few years than in the past 200 years combined. And you can be one of them.”

Entrepreneurs who want additional information, or want to order a copy of the book online, can find more of Brian Tracy’s books, CDs, videos, and audio cassette programs at www.findanexpertonline.com. Visit the website, email frank@findanexpertonline.com, or contact Frank Buddenbrock, findanexpertonline.com, 28191 Laura La Plante Drive, Agoura Hills, CA 91301, (818) 991-7135.

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