CREATIVE AT CeBIT 2007

Dublin, Ireland. (SANEPR.com) March 2, 2007 -- Creative (NASDAQ: CREAF) a worldwide leader in digital entertainment products, confirms its participation in this year's CeBIT, now in its 21st year at Hannover and open from 15 to 21 March. On the Creative stand (B44) in Hall 2 visitors can see a range of products and technologies, from award-winning Xtreme Fidelity audio to exciting wireless solutions for streaming digital entertainment around the home.
Creative's CeBIT team looks forward to meeting business partners, customers and the press at the show, building new relationships and renewing existing ones.

For further information about CeBIT 2007, visit www.cebit.de.


About Creative Labs


Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment products for the personal computer and the Internet. Famous for its Sound Blaster and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like the award-winning Zen and MuVo Personal Audio Players. The company's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

Founded in 1981, Creative Technology's corporate headquarters are in Singapore. Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. Its Headquarters and Operations/Technical Centre (EOTC) facility are based in Dublin, Ireland, and provide an efficient, localised and customised product supply service to the European market. They also provide strategic customer support functions to Creative's sales offices in Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Spain, Sweden and the UK. The European operation currently employs around 400 people.

For more information please contact:

Sue Mutton / Will O'Connor / Darika Ahrens
Prodigy Communications
T: +44 (0) 207 379 6662
sue@prodigypr.com / will@prodigypr.com / darika@prodigypr.com