Citibank Ready Credit set for expansion with new services and promotions

(SANEPR.com) May 25, 2009 -- Mr. Shahnawaz Lalani, Consumer Finance Director, Citibank, N.A. said, "Thanks to the combination of our innovative services as well as new marketing programs that includes a new television commercial, and prudent risk management policies we expect to grow our Citibank Ready Credit business this year.
"We will encourage our customers to 'spend responsibly' and maintain a balanced personal financial plan which is particularly important in these current economic times. In addition, we will also introduce new benefits and programs to enhance customer satisfaction, convenience and loyalty."
Speaking about the unique benefits offered by Citibank Ready Credit, Mr Shahnawaz said, ”Citibank Ready Credit offers flexible options to customers to manage their cash flow more comfortably and at affordable interest rates through various products. These include the installment loan for up to 48 months (Call For Cash) offering; our Money Transfer program that has a 0% interest rate for the first 2 months for new booking customers as well as a convenient minimum payment plan that covers 4% of outstanding balance."
He added, "Based on customer feedback many say that Citibank Ready Credit products help them to manage their finances in an easy and convenient manner. They can consolidate debts and pay these via a monthly payment service and also better structure outstanding balances.” Mr. Lalani added.
Rewarding customer loyalty is another major focus said Mr. Suchira Nasunee, Citibank Ready Credit Business Head.
“To reward our existing customers for their loyalty, we run new promotions on a regular basis. Our recent Mega lucky draw campaign was a huge hit and many customers were attracted to the chance to win a Ford motor vehicle every month from February to July," said Mr Nasunee.
"We will also introduce targeted customer usage campaigns. Our other loyalty campaigns include the Ready Credit Reward program and monthly Movie Previews throughout the year. A Customer Relationship Management program will also be launched where activation teams will call customers to advise them of new offers. This is in addition to our monthly customer satisfaction survey."
"Finally, we will promote the 'Ready Credit No Cash Withdrawal Fee Guarantee' to highlight benefits in terms of cash accessibility through any bank ATM with no cash withdrawal fee. If customers are charged a transaction fee while withdrawing cash, we will give them twice the amount of money that they have withdrawn."
The new Citibank Ready Credit television commercial win run on all TV channels from May 1 until June 30.
Further details of Citibank Ready Credit can be obtained via Citiphone banking 1588 or visit www.citibank.co.th.

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Citi

Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through its two operating units, Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com.


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