Custom Made Boot Maker Wesco Offers Video Guide for Unique Custom Fitting Process

Portland, OR, January 26, 2010 -- West Coast Shoe Company (Wesco®) has remained family-owned and operated since 1918. Wesco, founded by John Henry Shoemaker, has been handcrafting boots the old-fashioned way in its Scappoose, Oregon, factory for 92 years. Wesco is well known for its high-quality line of leather occupational and recreational boots including but not limited to: motorcycle boots, engineer boots, work boots, climbing boots, electrical hazard boots, and logger boots. The company specializes in handcrafted, custom-fitted footwear.

"Wesco is proud to build high quality custom made and custom-fitted boots in the tradition of my grandfather," said Wesco President Roberta Shoemaker. "Our custom fitting DVD will guide customers through the measuring process step-by-step, so they feel confident taking their own measures." A short video showing the custom boot measurement process can be seen at http://www.vimeo.com/8905736

"We receive online orders from all over the world, in places where we couldn't possibly have dealers or showrooms," Shoemaker continued. "This custom fitting DVD will give our customers the ability to easily fill out our custom fit form no matter where they live."

For nearly a century, Wesco has been making footwear of outstanding craftsmanship. Wesco boots are built to be rugged enough to withstand the conditions of Oregon's timber camps or ride down the mean streets of Sturgis, and fashionable enough to walk the high fashion runways of New York and Paris and light up the big screen in blockbuster films such as Ghost Rider, Terminator and The Aviator. Ninety-two years later, Wesco's reputation for quality is known from Scappoose to Japan and most places in between. A brief history can be seen at http://www.youtube.com/watch?v=0HN8rIDIZhM

About Wesco:
West Coast Shoe Company makes stock and custom-fitted boots for a wide range of occupational and recreational uses. All Wesco boots are manufactured using a meticulous 155-step process and American-made raw materials from the company's single location in Scappoose, OR, guaranteeing consistent quality and workmanship ( http://www.westcoastshoe.com/dvd/ ) Standard features on all Wesco boots include full-grain leather, double vamps, leather insoles and midsoles, and slip-in inserts. Special features are also available to customize boots. Depending on the boot style, customers may choose from a variety of boot heights, lacing patterns, heel and sole styles, and leathers. Additional options include a variety of linings, colored thread, brass, nickel or black hooks and eyelets, knife pocket and credit card pocket, steel toes and toe caps. Wesco boots and accessories are available through dealers across the U.S., factory-direct where dealers are not available; or through the company's secure web site.

For more information, please visit http://www.westcoastshoe.com/wesco/ or call toll free (800) 326-2711 (U.S. and Canada only). All other callers can reach Wesco at (503) 543-7114, ext. 200 and 220.
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Contact :
Christie Nye
West Coast Shoe Company
52828 NW Shoe Factory Lane
PO Box 607
Scappoose, OR 97056
(503) 543-7114
pr@christienye.com
http://www.westcoastshoe.com/wesco/