Customer Preferences for Christmas Wine Purchase

Serenata Wines believes that cheerful classic Burgundy will once again blaze a trail when it comes to yuletide best-sellers. But Serenata also believes it has a likely ace in the collection.

Peter Ahl, Managing Director of Serenata Wines, said: "We routinely notice variations in wine attractiveness during different time of the year and have in addition noticed a number of influences from recent economical downturns, but this Christmas we observe a steady growth and people purchase the traditional wines.

"In Britain wine drinking is increasing steady. The old established wine regions send their golden liquid from their most superb grapes and there is a great collection of wines to pick amongst here. Shopping wine online has too given customers a good deal more choices and freedom to acquire the best. Still Christmas can be a confusing occasion.

"Generally, Burgundy is considered to be the traditional Christmas wine. This is reflected by people who drink more wine with a stronger grip frequently go for a conventional Burgundy for Christmas dinners.
"Champagne is also a classic, as is Port. Port which tends to be replaced by other drinks still holds its place during Christmas."

A special Italian wine, Montepuliciano d'Abrozzo from Walle Real is Serenata's recommendations for an ideal Christmas wine this time. Montepuliciano d'Abruzzo from Valle Reale was the winner of Three Glasses in the 2009 Gambero Rosso Awards.

Peter added: "This is a lovely wine with a pronounced balsamic and mild clove, and cinnamon notes shining through the mild impressive and damson fruit. I would love to pronounce it is a splendid red for this season. It is chic and with a hint of warmth from the Italian south. There is a complexity to the latest 2006 that belies its age: fabulous stuff and a total steal."

For revellers in the feel for fizz but who don't like paying out for Champagne, Serenata has recommended the "startlingly good" Prosecco from their man Giovanni Frozza.

Giovanni is a small producer in Valdobbiadene and is widely regarded by connoisseurs in the Veneto county as an exceptional virtuoso in the skill of Prosecco winemaking.

Serenata Wines are purveyors of top-quality wine. Its luxury gift-giving service comes with quality packaging and super-fast delivery with an advanced early morning and evening delivery option, when people are at home. The online wine store in addition has two sister sites specializing in online flowers and chocolate delivery - SerenataFlowers.com and SerenataChocolates.com

The Serenata brand also specializes in online flower and chocolate delivery with its sister sites SerenataFlowers.com and SerenataChocolates.com