Demand for Arabic Surges as Super Intensive Summer Courses Commence at Eton Institute

United Arab Emirates(SANEPR.com) June 23, 2009 -- Dubai, 23 June 2009 – Arabic and English super intensive summer courses commenced successfully at Eton Institute on 21 June. As over 200 students set about to learn or upgrade their language skills this summer, an increase in demand for Arabic was discovered compared to previous years.

The super intensive summer courses were first introduced in Dubai by Eton Institute in the summer of 2007. Since then over 3000 students have benefited from the programme which follows a highly intensive route of 60 hours in 3 weeks, classroom based study of English or Arabic language. The classes are conducted every day from Sunday to Thursday for 4 hours daily and learners can choose from morning, afternoon or evening sessions.

Dr. Eli Abi Rached, Managing Director of Eton Institute commented: “The summer super intensive courses have always been popular as people look for ways to spend their summer wisely and there is no better way than to pick a new skill or learn a new language.”

“Demand for the Arabic language” Dr. Eli said “has risen compared to the previous years as more people realise the necessity of knowing Arabic while conducting themselves within the region both professionally and personally.”

It may be recalled that Arabic language was declared as the official language in all federal authorities and establishments by the UAE government last summer in 2008. The move was hailed by UAE intellectuals as to enhance the presence of Arabic speaking people in the labour market and to safe guard the national identity.

“As many expats spend a lifetime living and working in the UAE they feel an obvious need to learn the Arabic language and get a sense of the culture and traditions associated with it.” Dr. Eli said.

The next batch of super intensive summer courses in Arabic and English will commence on the 19 July 2009, registrations are open for all levels and the course is conducted over a period of 3 weeks. A free placement test can be taken from http://www.eton.ac to determine the level of a student. The free placement tests are available in nine languages namely English, Arabic, Russian, Spanish, French, Italian, Turkish, Farsi and German.

For more details about the upcoming Arabic and English summer courses please call 8003866 (800Eton) or register online at http://www.eton.ac. You may visit the institute at Dubai Knowledge Village, Block 3 and talk to one of the advisors about the courses on offer.

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About Eton Institute:

Eton Institute is Dubai's leading institute of languages offering over 17 languages at the institute and online courses in 31 languages, flexible timings, tailor-made courses, highly qualified native speakers, teaching practical language while maintaining competitive prices for individuals and businesses.

Strategically located at Dubai Knowledge Village, the institute also offers free Arabic courses and Cultural Workshops to introduce the Arabic language and culture to non-Arabs. Other areas include Teaching Diplomas & Certificates in TESOL / Montessori, Kids language activities, IT Courses, and Workshops in Teacher Training, Professional Development and Cultural Awareness programmes.

For additional information please contact:

Moaz Khan
Marketing Manager
Eton Institute of Languages
Ph: +971 4 3658483
moaz@eton.ac
www.eton.ac