Direxions hosts international IDN Conference in Goa

India (SANEPR.com) November 14, 2008 -- Direxions Marketing Solutions Pvt. Ltd., India’s premier direct and relationship marketing agency hosted the 20th IDN Network Forum in Goa recently. The InterDirect network (IDN) a network of independent direct marketing agencies was formed to provide specialist help and advice on cross-border direct marketing. The network consists of 32 members from over 33 countries and in 2008 it has a total of 1500 (FTE) employees, with a total annual billing (´08) of 275 Million USD. At the conference the IDN Awards were presented to the winners. The conference attracted top notch direct marketing professionals from over 13 countries including Denmark, Holland, UK, Finland, Norway, Spain, Switzerland, Hong Kong, Austria, Romania, Khazakstan, Germany besides India.

The categories and the winners in each category were as under:

Category: Flat Mailing:

Gold winner:
Country: Norway
Agency: Fredag reklamebyra A.S.
Title: With too much work on the brain
Client: Norway Post

Category: Dimensional Mailing:

Gold winner:
Country: Norway
Agency: Fredag reklamebyra A.S.
Title: Kill a myth today
Client: Norway Post

Category: Direct Response – print, flyers, postcards

Gold winner:
Country: Norway
Agency: Fredag reklamebyra A.S.
Title: Beautiful body, early harvest
Client: V & S, Norway (agent for Lindemans wines)

Category: Other media, alternative media and field marketing

Gold winner:
Country: Belgium
Agency: DVN
Title: The sidewalk chalk project
Client: The Mobile School



Category: Integrated solutions & loyalty schemes

Gold winner:
Country: Norway
Agency: Fredag reklamebyra A.S.

Title: Ladies & Gentleman – Start your engines
Client: YX- Nordic oil company


Category: Internet/ Interactive media & telemarketing

Gold winner:
Country: UK
Agency: TMW.
Title: TSB Insurance
Client: Llyods TSB

Fredag from Norway walked away with the maximum awards winning 4 Golds, 1 Silver and 1 Bronze. TMW from UK won 1 Gold, 2 Silvers and 1 Bronze. Belgium won 1 Gold, 1 Silver and 1 Bronze. Some of the award winners here had also won at the Echo’s.

Direxions Marketing Solutions Pvt. Ltd, from India picked up a Bronze in the category – Other media/ Alternate media for the creative work done for IRIS, a school outreach programme.

The Forum also took up a case study on sourcing and sustaining donors for an UN Agency in these times of economic downturn. The attendees were formed into groups and each group was given over one and a half days to address the case including identifying the right set of donors, the creative strategies to make them give and ways to leverage new age media like DTH,DRTV, e-mail and mobile marketing for sustaining donations. The groups came out with some very innovative and powerful creative strategies to address this issue of getting donations in an economic crisis. The results will be shared with the UN Agency for implementation.


About Direxions

Direxions Marketing Solutions Pvt. Ltd. is in the field of Relationship Marketing services in India. The company offers clients a comprehensive range of services in from Relationship Marketing strategy, creative, campaign management, data centre services, data analysis, member service helpdesk, events and promotions, rewards and partnership services, interactive services, training, and fulfilment.

Leena Basrur, Managing Director of Direxions Marketing Solutions Pvt. Ltd. is also on the board of the InterDirect network. Direxions has been providing direct marketing, loyalty and BTL solutions to organisations like ABP, Bharat Petroleum, BNP Paribas, Colgate, DLF, Deutsche Bank, Hindustan Unilever, ICICI Bank, Raymond, Tata Steel.

Note to the editor:
For more information please contact M.S.Ashok, VP, Direxions Marketing Solutions Pvt. Ltd. on 9322293000.