E-Mail Marketing claims the zenith of B-to-B Internet marketing race

India (SANEPR.com) June 18, 2008 -- E-Mail marketing has always been a key weapon for B to B promotions but with the scope of expansion in this field, marketing via E-Mail has claimed the zenith of Internet Marketing activities. And it is believed to grow further with the help of E-Mail marketing providers such as Rupiz Xpress.

As a result of a survey by Newsweaver and a B2B marketing Magazine, astonishing facts have come up, which are expected to take E-mail marketing right at the top for any business houses. According to this survey of 175 B2B marketers, 72 % of UK based B2B marketers consider e-mail marketing to be critical or a very important part of their marketing strategies.

E-mail marketing is set to rise as more than 70 percent of the surveyed marketers have increased their indulgence in this stream of marketing, and 83% use E-mails to communicate with their potential customers.

Reacting to this survey, Ms Meenakshi Wali, Business Development Head and Co-Founder of Rupiz Xpress, says “ E-Mail marketing is the first choice of any B2B based industry as it hits the bulls eye each time.”

Adding to this, Ms Wali also said, “But as the E-Mail campaigns expand and the volume of email they are sending, increases, it is important for the companies to strike the right balance and strive to send only timely, targeted and relevant emails. Otherwise they would end up being just another Spam message in the inbox of their customers.”

Rupiz Xpress, a flagship brand of Rupiz Infotech, is one of the leading UK based E-Mail marketing providers which aims at keeping their clients in the priority list of the inboxes of their potential clients. With the increasing popularity of E-mail networking, Rupiz Xpress is set to change the destiny of many business houses.


Company Details:
Rupiz Xpress is one of the fastest growing E-mail marketing campaign firms that dispenses its expertise to build result oriented e-mail campaigns for its clients worldover.