E-mail marketing over takes other mediums of marketing

India (SANEPR.com) July 2, 2008 -- E-mail marketing has been surrounded by various fears that spam influx combined with increased email filtering will hurt marketer's open rates leading to a downfall in the sales, but this does not seem to be the case for various marketers.

According to MarketingSherpa's Email Summit in Chicago every marketer's opt-in list is increasing with a minimum rate of 20%, double opt ins(where the customer has to sign up and then respond a confirming email to be truly added to the list) are also on a rise.

The summit opened many avenues for the e-mail marketers, as it provided them with various tips based on factual stats which can help the merchants raise the bar of their RoIs. Some of the key points which got revealed were: mails are not supposed to be a replica of their website template. Images are still critical for many mailers but smart designers are opting for compelling text above the image so that if recipients block their images, they still see something of their interest.

Another key point on which the merchants agreed upon was that the the content of the mail and the website should be very specific and factual instead of useless pitching which would make the potential customers get bored and loose interest in the product. The marketers also concentrated on making their e-mails more country specific in the day of globalisation.

One of the leading names in the world of e-mail marketing is Rupiz Xpress, it is an e-mail marketing provider which has emerged as a winner in the race of global competition.

According to Ms Meenakshi Wali, Business Development Head and Co Founder of Rupiz Xpress, a flagship brand of Rupiz Infotech stated, “The reformation of E-mail marketing has led to a wider market base for Rupiz Xpress.” Where various companies are struggling to keep their RoIs high, Rupiz Xpress provides the resources to add credibility to a brands name and lower the risks involved.

Company Details:
Rupiz Xpress is one of the fastest growing E-mail marketing firms that dispenses its expertise to build result oriented e-mail campaigns for its clients worldover.