ERT WEEKLY LAUNCHES ONLINE BUSINESS DEVELOPMENT ZONE

UK. (SANEPR.com) July 31, 2007 -- ERT Weekly magazine, the leading voice of the electrical retail trade, has launched another ‘industry first’ with a new initiative, the Business Development Zone (BDZ) at www.ERTWeekly.com.

Dedicated to offering online video training to retailers about the latest products, plus articles to download, this staff training area provides strategic sales advice from a resident industry expert. The Business Development Zone is expected to become another regular attraction for dealers. First amongst the leading manufacturers to join this new industry initiative are Hotpoint, Indesit, Electrolux and Hitachi.

ERTWeekly.com has developed a strong relationship with manufacturers across the UK who currently advertise online and in ERT Weekly magazine, promoting products and job opportunities to highly targeted audiences. The Business Development Zone now offers an extended service to businesses wishing to reach larger numbers of dealers with relevant information, by showing their video content online. The site offers a 24 hour turn around for featuring new videos, and will provide an interactive reference library, searchable by manufacturer. Additionally it offers business advice to support managers and practical product training to shop floor staff before new products arrive on the market.

Gina Head, Marketing Communications Manager at the Indesit Company, commented: “We are pleased to be involved with the launch of this great new training tool from ERTWeekly.com. The BDZ offers us a direct method to communicate our latest product launches, enabling our retailers to have access to relevant, practical sales advice 24 hours a day.”

Commenting on the launch of the BDZ, Patrick Taylor, Group Publishing Director for the ERT group, said: “With the evolution of electrical retailing and increased rivalry from the internet and multiples, it is widely recognized that independent retailers need to continue to offer unparalleled advice and service to their customers. The new Business Development Zone offers a unique platform to support dealers with the challenges that they face to stay ahead of the competition.”

Since the launch of the newly redesigned website last autumn, ERTWeekly.com has established a loyal following with over 27,000 unique visitors since launch logging on to catch daily breaking news, exclusive video features as well as drawing significant traffic through ERT Weekly Jobs, the online jobs search engine launched in association with Jobsite back in May.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.