Ellianos Coffee Company Recognizes American Heroes With Reduced Cost Franchise Program

Lake City, Florida, USA. (SANEPR.com) July 24, 2007 -- Ellianos Coffee Company announces the creation of a new program for American Heroes to help them transition from government service to starting their own specialty coffee shop franchise business. The HeroFranSM Program offers qualifying heroes the choice of two incentive recognition programs: 1) a 50% reduction of the current franchise fees (from $20,000 to $10,000) to open a single Ellianos coffee shop, or 2) even greater incentive recognition of no franchise fees on the first coffee shop if the hero desires and commits to open 3 or more coffee shops in a five-year period.

The HeroFranSM Program is designed to give business incentive and recognition to heroes who have committed their lives to the safety of their fellow Americans. A “qualifying hero” is defined as any U.S. military veteran, law enforcement officer, or firefighter who has served four or more years and is separated from service under honorable conditions. The four year service requirement does not apply if a hero was separated for a service-related injury.

"The HeroFranSM Program was created as an extension of Ellianos’ Service +1 Program, where we provide world-class service to our customers, and do one better by giving back to the communities in which we work and live. The HeroFranSM Program is our way of saying thank you to our veterans, law enforcement officers, and firefighters, for making America and our communities safe for everyone. But, it’s more than just saying, “thank you;” it’s also our way to help those brave Americans to have a business of their own as they leave public service and enter the private business sector,” Mr. Rynning added.

About Ellianos Coffee Company:
Ellianos Coffee Company was founded in Lake City, FL in 2002 by entrepreneur and coffee lover Scott Stewart with the help of his wife Pam and their family. The company has grown to a franchise with 8 locations in North Florida and South Georgia. Ellianos Coffee Company’s mission is to thrill customers by swiftly and cheerfully serving them premium quality coffee, espresso beverages, smoothies and more at convenient locations. Our mission as a franchisor is to provide the very best systems and support to our franchisees so that each one has the power to be successful as an Ellianos franchisee. Ellianos plans a steady growth strategy, and is currently working on adding several more locations within the coming year.

Franchise information can be obtained online at: www.ellianos.com