Emirates Hotels and Resorts employees choose young staff to lead revolution

Indonesia (SANEPR.com) May 14, 2008 -- Emirates Hotels and Resorts employees choose young staff to lead revolution

Dubai, May 1, 2008. Seven months ago, Emirates Hotels & Resorts applied the Directive Communication™ Psychology system to empower their employees to cultivate a “revolution” in the organisation. The revolution was initiated to facilitate a positive and passionate organisational culture where employees gained personal fulfillment through their work. Today, the passion is still strong and growing. To complement the opening of the new Emirates Green Lakes Service Apartments, these “Revolutionary Patriots”, as they call themselves, have elected a young commander and two generals to carry across and perpetuate their organizational culture throughout all Emirates Hotels & Resorts Properties. The commander elected by her peers is a young lady executive working in the administration department that has a reputation for getting things done.

Annette Neugebauer, (from Germany) gratefully accepted the position of commander knowing that it meant a lot of extra unpaid work. As commander of the Revolutionary Patriots, her job, with the assistance of the two elected Generals, is to keep the passion and ideas for improvement coming. “We have done so much already and we can do so much more, I really believe we can be the best in Dubai and as we grow, the best hotel chain in the world, nobody is as passionate about work as we are and I want to be a part of the history we make.” said Annette. “The patriots and management have put their faith in us to keep making our hotels the best place to work, and I plan, with my patriot team, to turn their ideas into action and reality.” She added.

Annette will now sit with management at meetings and even at the corporate level to represent the perpetuation of the culture and its guiding principles, all this plus her regular work too, but she says, ”it’s not like work anymore, it’s a passion”.

And Annette is not the only one willing to do extra work, recently the hotel had a clean-up drive after some additional construction and called for volunteers. To management’s surprise, almost one third of the workforce showed up to clean up and they had fun doing it. Novan Amurang, (from Indonesia) a housekeeping attendant at the new Green Lakes Service Apartments who recently went through the Directive Communication revolution program said, “Before I used to be angry when I was given more rooms than other staffs, yesterday, I was assigned to do 8 rooms more than other staff but every minute was more fun and I finished all of them perfectly and all on time, the training has made my life so much better”

Why would Emirates Hotel & Resorts want a revolution? According to Emmy Rose ( from Phillipines), head waitress of AZUR at the Harbor Hotel, “There is more cooperation and caring in this hotel than any other place I have worked at, people here really want everyone in the hotel to succeed and they do so much more to make things go smoothly”.

Management agrees, according to Martin Le Roux, Corporate Planning and Development Manager for Emirates Hotels & Resorts "This revolution program has far exceeded our expectations, it has managed to achieve more in 2 weeks what we have he been trying to establish for the past 6 months. It has added a new dynamic in the whole approach to establishing a service culture. The aptly named Culture Revolution has been very effective in getting the team members themselves to not only buy into the program, but actually come up with a Service Culture which takes ownership and lives it through their work and personal lives.”

Now that there are Revolutionary Patriot leaders like Annette to make this culture even stronger and maintain it across multiple properties, Emirates Hotels & Resorts is confident that its growth will continue. It has seen less employee turnover and leadership developed across all levels of staff, they believe that a new standard of service and a cost effective operations has been born and will continue to apply the Directive Communication™ revolution program for all their properties around the globe.

For more information on operations or interviews with Emirates staff, please contact:
Martin Le Roux
Manager - Planning, Projects & Development
Emirates Hotels & Resorts
Member of the Emirates Group
Tel: +971 (0)4 303-4252
martin.roux@emirates.com
www.emirateshotelsresorts.com

For more information or interviews about the Revolution program or Directive Communication psychology, please contact:

Marcie Coldwell
PR Manager Directive Communication International
Tel: +65 9744-1600
Marcie@directivecommunication.com
www.directivecommunication.com