GENESIS, BASICS SUMMER 2008 COLLECTION LAUNCHED

India (SANEPR.com) May 14, 2008 -- Bright and breezy, simple and easy, this summer, men’s fashion echoes the seasonal sentiments with the perfect line-up from the Genesis, Basics Summer ‘08 collection. The wide collection in both the Genesis and Basics brands has been crafted to stylish perfection, reflecting international themes and feature refreshing colours in shades of pink, lavender, blue, beige, etc., to create a striking summer look. Additionally, the all new luxurious and classic business suits launched under the Genesis formal wear brand completes the wardrobe for corporate managers. The Summer collection is available across ‘Genesis Basics’ exclusive outlets as well as leading multi-brand and retail outlets across the country.

GENESIS - Crafted with the supreme range of patented Supima and Giza yarn, the Genesis range of formal wear comes in a gamut of neo corporate colors and patterns which are sure to make you feel at your best. Part of the new collection is evening wear perfectly suited for formal after office gatherings. The all new collection of business suits crafted using superior fabrics and finished with fine satin lining and reinforced buttoning offer the least resistance to a perfect drape besides a luxurious feel.
BASICS - Cool, hip and trendy designs which are finely crafted to reverberate the color and spirit of feeling young is what the new Basics Summer collection is all about. The new collection consists of a gamut of shirts and t-shirts perfectly synced with trousers. The range includes long and half sleeves with soft collars, fashion crew and polo with exceptional styling. There are wide range of trousers in various styles and colors and fashionable denims in different washes with a great hand feel.
ABOUT HASBRO CLOTHING - Hasbro Clothing manufactures and retails the leading men’s ready-to-wear brands- Genesis, Basics and Probase. Genesis, a classic formal brand is the flagship brand of Hasbro Clothing and Basics is a fashion lifestyle brand, positioned to cater to young adults in the age group of 18-40, who emphasize on smart dressing, even while away from work. Probase caters to the mid-priced mass market, aspiring to wear quality branded apparel at an affordable cost.



Hasbro retails its brands through its exclusive network of ‘Genesis Basics’ outlets spread across Chennai, Coimbatore, Erode, Salem and Tirupur in Tamil Nadu; and in Pondicherry; Trivandrum, Cochin, Calicut, Trissur, Tellicherry in Kerala; Bangalore, Hyderabad, Secundrabad in the South and in Ahmedabad, Surat, Baroda, Noida and Delhi in the North. New stores are coming up at Madurai, Vizag, Mumbai, Tuticorin, Ernaculam, Calicut, Palakkad and Chennai. The brands are also available in Multi Brand Outlets & leading stores in these cities. Genesis and Basics brands are available through exclusive outlets in Sri Lanka and across the Gulf.