Global Beauty Leader Mary Kay plans to expand operations in Mizoram

Aizawl, February 5th, 2010: Mary Kay Cosmetics India Pvt Ltd., one of the world’s largest direct sellers of skin care and color cosmetics, expanding its existing product portfolio, launches three new products that include - New Signature Scent for the Woman with Signature Style – Affection™ Eau de Parfum, a New Masculine Scent for the Man with a Style – Domain® Cologne Spray and MelaCEP™ Mask that will add to our Advanced Whitening MelaCEP™ regime . On the occasion, Mary Kay announced its plans to spread its operations in Mizoram, as it is one of the biggest markets for the company in North East India.

Ms. Hina Nagarajan, Country Manager Mary Kay India said, “In the North East, Mizoram is a very important market for Mary Kay. We would like to thank our existing consultants and customers in Mizoram who have shown faith in Mary Kay. We are very excited to expand our portfolio, as the demand for our products is ever growing and we are confident that Mizoram will be the frontrunner in Mary Kay India’s success. We will continue to invest in Mizoram and will shortly be opening an office to support the business of our Independent Sales Force members who are taking Mary Kay’s mission of enriching women’s lives forward”.

Mary Kay® Affection Eau de Parfum is expressive, unique, and thoroughly modern yet time less. This long lasting fragrance categorized as “Oriental Chypre” represents a signature scent unique in the market place. Affection™ Eau de Parfum is designed to become her signature fragrance – the one she’ll never let go. MRP Rs.2499/-

Mary Kay® Domain® Cologne Spay for men translates a new definition to masculinity. It is melding of traditional & contemporary elements that are incorporated in the fragrance, imagery & packaging. MRP Rs.1699/-

Mary Kay® MelaCEP™ Whitening System is a perfect regime for our market because today’s woman wants to have luminous, youthful-looking, even-toned skin, and our advanced collection of products can deliver these benefits. MelaCEP™ Mask provides the most up-to-date in terms of innovation, ingredients and formulas and of course not to forget the unique, patent-pending MelaCEP™ Whitening Complex that helps deliver the best results to consumers. MRP Rs.1000/-

Mary Kay Cosmetics is committed to investments in the state of Mizoram. Infrastructure is the backbone of any direct selling /retail company and to strengthen, the infrastructural support to Mary Kay Independent Sales Force Members here in Mizoram, a regional warehouse was opened in December 2008. An office to facilitate ordering and cash payment will be the next step to support our Sales Force.

Mary Kay Ash founded this Company on the Golden Rule and emphasized on the importance of giving back to the society. That’s why every day Mary Kay® is changing the lives of women and children around the world through its Pink Changing Lives™ initiatives across the globe.

As part of its ongoing commitment to change the lives of women and children around the world, Mary Kay has an annual global campaign called “Beauty that Counts™ wherein $1 equivalent from the sale of every “Mary Kay® Crème Lipsticks” in specific shades is donated for initiatives impacting women & children. Mary Kay’s global donations in 2008 & 2009 through this campaign amounted to just under $3 million. In India, from May 12, the birthday of Founder Mary Kay Ash, through Dec 15, 2009, Mary Kay India donated INR value equivalent to $1 from each sale of Beauty that Counts™ Mary Kay® Crème Lipstick in shades of Shell and Sweet Nectar. Mary Kay India is proud to support Udayan Care, a Public Charitable Trust, for the quality care of disadvantaged children and women. The Mary Kay contribution will be used to help underprivileged and below income level girls to do Vocation & Diploma courses to enhance their skills for better job opportunities in future.
About Mary Kay Inc.

Mary Kay, one of the largest direct sellers of skin care and color cosmetics, realized another year of record results. In 2008 Mary Kay Inc. and its international subsidiaries achieved $2.6 billion in wholesale sales worldwide. Mary Kay® products are sold in more than 35 markets worldwide, and the global Mary Kay independent sales force exceeds 2 million. Mary Kay develops tests, manufactures and packages the majority of its own products at its state-of-the-art plants in Dallas and China. During a typical year, Mary Kay performs more than 300,000 tests to ensure the safety and efficacy of its products.

Privately held Mary Kay Inc. anticipates investing approximately $20 million USD in India over the next five years. With hundreds of Mary Kay Independent Beauty Consultants offering quality products and VIP service, Mary Kay® products are easy to get.

To learn more about Mary Kay, log on to www.marykay.co.in or call 0124-6784900