India Television Leaders Deploy Tektronix Video Test and Measurement Solutions

India (SANEPR.com) August 7, 2008 -- NDTV and BAG Films Utilize Tektronix to Enable Transition to High Definition (HD) Video; Enable Truer Colors and Richer Broadcast Quality

Bangalore, India, August 7, 2008 - Tektronix Inc., a leading global provider of test & measurement solutions announced that NDTV and BAG Films have successfully deployed its video test and monitoring solutions. The two firms purchased WFM6120 Waveform Monitors, SPG600 Sync Pulse Generators, WVR6020 Rasterizers and ECO422D SD/HD Sync Changeover Units. The new instruments are an integral part of the transition to digital video underway in India. More information about the Tektronix video test products can be found at: http://www.tek.com/products/video_test/.

Commenting on the deployment of Tektronix solutions, Dinesh Singh, head – Broadcast & Technology Operations, NDTV Group, said, “We found the rare combination of 'highest precision' and 'easiest to use' in the Tektronix instruments and software deployed at NDTV. The patented Diamond Display feature on the WFM6120 Waveform Monitors simplifies complex monitoring issues in the video testing process and the acclaimed Stay GenLock feature in the SPG600 help to ensure the highest quality of service for our customers."

According to Suraj Pal, vice president for technology, BAG Films & Media Ltd., “We have chosen Tektronix video test and monitoring tools to attain assured quality in our video transmission and production. We have file based workflow and need to keep Video signals within Legal PAL color limits both immediately before acquisition and after final playout. We are extensively using the Diamond Display in our Production Control chain to effectively keep Video signals best suited to the DVB chain. The end result is impressive.”

Shrinath Kulkarni, sales director, Tektronix India, said,” The choosing of Tektronix by NDTV and BAG Films points to the growing importance of digital video technologies and the value provided by Tektronix See and Solve™ features such as the Diamond and Split Diamond displays which were designed specifically to simplify the process of ensuring Gamut compliance. The selection validates that we have the best digital video instruments for the entertainment/broadcast industry. We look forward to playing an important role enabling Indian companies deliver high quality end solutions and services.”



About NDTV
New Delhi Television Limited (NDTV), founded in 1988, is India's first and largest private producer of news, current affairs and entertainment television. NDTV is home to the country's best and brightest reporters, anchors and producers; 23 offices and studios across the country host India's most modern and sophisticated production and newsgathering facilities. At home, NDTV 24X7, the flagship English news channel is the market leader with an unrivalled reputation for excellence. NDTV India, the company's 24-hour Hindi news channel, is respected for its integrity and commitment to real journalism. NDTV Profit, a 24-hour business channel, has established new standards for simple, clear and transparent reporting on the world of business. NDTV has launched its first channel outside India in partnership with Astro, a leading South East Asia media group. "Astro Awani", launched in Indonesia, is a 24-hour news, infotainment and lifestyle channel.

About B.A.G Films & Media Ltd.
Incorporated in 1993, BAG Films & Media Ltd. (formerly known as B.A.G. Films Ltd.) among India’s leading TV production houses is an integrated media house. A listed company, BAG was created by Ms. Anurradha Prasad to explore new opportunities in Electronic and Multimedia Industry with a vision to raise fundamentals of TV software development to a higher level in an environment that fosters creativity. The company focuses on Television Film Production, Media Education, New Media & Convergence. Promoted by a team of core media professionals with over 30 years of rich experience in the media industry, BAG today is a highly respected television software producer in the Indian news & entertainment industry. The company has also forayed into FM Radio & Animation Industry in 2006.


About Tektronix
Tektronix is a leading supplier of test, measurement, and monitoring products, solutions and services for the communications, computer, and semiconductor industries - as well as military/aerospace, consumer electronics, education and a broad range of other industries worldwide. With 60 years of experience, Tektronix enables its customers to design, build, deploy, and manage next-generation global communications networks, computing and advanced technologies. Headquartered in Beaverton, Oregon, Tektronix has operations in 19 countries worldwide. Tektronix' Web address is www.tektronix.com
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Tektronix is a registered trademark of Tektronix, Inc. All other trade names referenced are the service marks, trademarks or registered trademarks of their respective companies.
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