Industria and Widevine Join Forces to Securely Deliver Content to Alternative Platforms

UK (SANEPR.com) March 12, 2008 -- Industria, the leading broadband TV solutions provider and systems integrator, today announced that Zignal Cloud, a new service offering within the IPTV industry, is integrated with Widevine® Technologies’ industry leading content security solution. This latest addition to the Zignal Entertainment Delivery Platform enables service providers to securely deliver a seamless digital television viewing experience on set top boxes, PCs and mobile devices all running on the same server.

Built on a robust architecture, Zignal enables consumers to experience rich media services on the operator platform of choice. Tightly integrating with Widevine’s DRM further offers a compelling, end-to-end entertainment and content solution. Widevine first deployed the PC client to secure content delivered on a wide range of PC devices in 2000 and has successfully secured content for IP video on set top boxes, PCs and portable devices.

Widevine’s multiplatform, multiformat DRM secures delivery, storage and play-back of content on a wide range of consumer platforms. An additional level of post-decryption digital copy protection further monitors, detects and responds to the hundreds of screen scraping and recording utilities available on the Internet today. Many of these utilities can record content from a consumer device and store it as a downloadable file on the Internet. Increasingly, content owners are demanding this level of protection to prevent widespread piracy.

Thorsteinn Yngvi Gudmundsson Vice President of Product Development, Industria commented: “Industria is pleased to continue our innovative expansion of the Zignal Cloud platform and anticipate customer demands for delivery to any of the three screens--PC, TV or mobile handsets. We are working with the most innovative solution providers in the IPTV industry to further strengthen this offering. With Widevine’s content security, we are ensuring that copyrights and pay media revenue streams are protected on multiple screens.”

With a common platform for delivery through traditional managed networks or across the Internet, Industria enables telco and cable operators to quickly deploy an entertainment solution that fits their existing deployment yet scales to their needs as deployments and service offerings expand.

“Widevine is excited to see Zignal continue to deliver operator-designed solutions that enable convenient service delivery to PCs,” said Widevine’s Vice President of Marketing, Matt Cannard. “Our close integration with Zignal extends our award winning PC security capabilities onto a truly flexible and innovative service delivery platform, offering operators the best of protection and middleware viewing capabilities.”

About Industria
Industria is a leading provider of broadband TV solutions and end-to-end digital services projects for telcos, network owners and broadband TV operators.

The Zignal suite of innovative TV solutions enables service providers to provide consumers with triple-play services and beyond, both fixed-line and mobile. Zignal helps network operators drive revenues by enabling broadband TV, video, telephony and other services from different providers all to share the same broadband connection.

Among Industria's customers are investment companies, telecommunications companies, utilities and major property developers. The company is involved in several cutting-edge broadband projects in Northern Europe and the British Isles.
For more information: www.industria.com

About Widevine Technologies, Inc.
Widevine is a leading provider of content protection solutions worldwide for telco, cable and internet service providers and the recognized “Switzerland of DRM.” With the only multiformat and multiplatform DRM solution available, Widevine solutions enable content owners to protect their ad-based revenues, pay media revenue streams and copyrights.

Deployed at over 130 locations worldwide, Widevine makes it possible to securely distribute Internet digital media and PayTV content to STBs, PVRs, PCs and mobile devices. A holder of 31 DRM, digital copy protection and conditional access patents, Widevine continues to develop innovative solutions making it easier for content owners and service providers to profitably deliver compelling content however consumers choose.

Widevine is a privately held corporation headquartered in Seattle, WA, funded by Cisco Systems, Inc. (NASDAQ: CSCO), Charter Ventures, Constellation Ventures, Dai Nippon Printing Co., Ltd (DNP), PaceSetter Capital Group, Phoenix Partners, TELUS (NYSE: TU) and VantagePoint Venture Partners.
For more information: www.widevine.com


For further information contact:
Industria Corporate Communication
+354 559-2000
media@industria.com

Barbara Leavitt
Widevine Technologies
+1 206 254 3312 (office)
+1 425 985 9616 (mobile)
bleavitt@widevine.com