Industria announces its disruptive technology innovation offering for the IPTV industry

Iceland (SANEPR.com) March 4, 2008 -- Industria (http://www.industria.com), a leading IPTV solutions provider, today announced it will be offering its award-winning IPTV platform as a subscription-based service, named Zignal Cloud.

Built on the Zignal digital entertainment delivery platform, Zignal Cloud lowers the total cost of ownership for service providers, provides predictability of costs, reduces technology risks and decreases time to market.

The Zignal Cloud is accessible through a host of APIs where service providers are able to fully customize and integrate Zignal Cloud with their own solutions and TV offerings. Local media assets are managed within the back office environment of the Zignal Cloud, including both IP video streams and On-Demand video assets.
Taking the Market to Next Level

"Service providers of any size can sign-up on the Zignal Cloud and have a full carrier grade IPTV Service Delivery Platform up-and-running now for zero investment," says Gudjon Mar Gudjonsson, Industria's CEO. "This means we are greatly reducing the barriers to entry for new market entrants and easing the transition of existing operators. The Zignal Cloud initiative is based on our experience from the IPTV market, where we have learned that aggressive service providers are looking more and more towards outsourcing parts of their services infrastructure."

The Zignal Cloud offering from Industria simplifies the process for service providers of offering commercial TV over broadband offerings. Until now the industry has been characterized with cumbersome and complex processes in terms of getting up and running in offering carrier grade IPTV services. Zignal Cloud removes these barriers by offering a highly scalable infrastructure in a hosted environment.
Building on a Reputation of Innovation

Last year Industria was recognizes in a market research study done for CNBC Business Magazine as one of 50 most innovative company in Europe and described by the panel of judges as being "potentially one of the biggest contributors to a European future of digital convergence and IPTV". Industria continues to live up to this recognition and is now offering its vast experience and pioneering technology platform to the marketplace without any effort in installation of complex software solutions with no upfront cost for the service provider.

The Zignal Cloud is the server infrastructure for TV set-top boxes, PC, media centers and mobile devices. The consumer can experience rich media service using his Zignal running device, as TV set-top boxes or their media enabled mobile handsets. Services include Video on Demand, Pause live TV and Personal video Recording, to name a few.

"The Zignal Cloud offering includes pre-integrated services and applications which service providers can choose from to add to their operational environment," says Thorsteinn Yngvi Gudmundsson, VP Product Development at Industria. "This pay-as-you-grow model enables service providers to focus their resources on the marketing side to increase pick-up rates."

Currently Zignal Cloud is available by invitation only, but service providers can apply to be included in the program from the Industria website, www.industria.com. Zignal Cloud will be commercially available in the third quarter of 2008.
About Industria

Winner of Red Herring 100 Europe award for 2006 and Global Telecom Business Innovation awards in 2007, Industria is a leading provider of broadband TV solutions and end-to-end digital services projects for telecommunications companies, network owners and TV & entertainment providers. The Zignal suite of innovative TV solutions enables service providers to offer full three-screen TV services, on TVs, PCs and mobile handsets. Zignal helps network operators drive revenues by enabling broadband TV, video, telephony and other services from different providers to share the same broadband connection. Among Industria's customers are investment companies, telecommunications companies, utilities and major property developers. The company is involved in several cutting-edge broadband projects in Northern Europe and the British Isles. For further information on Industria and the company's activities, visit www.industria.com.