Joint Ventures: are they profitable or are they a millstone around your neck

India (SANEPR.com) August 4, 2008 -- A joint venture (JV) is the entity created when two businesses join in a partnership for specific, often strategic, reasons. JVs can be a fantastic way for small businesses to increase their customer bases, and for businesses to share their skill sets to offer new or better products and services. However, in order for a JV to be successful, it's essential for both parties to take the agreement very seriously and do all of the homework involved.

If you rush into a joint venture, at best you will be wasting time and money -- or at worst you could destroy the business you've worked hard to create. To avoid these pitfalls, you must choose the right partner, create a shared vision and make sure you stick to an organized business plan.

Choosing who you want to partner with is the most important part of setting out on a path toward a successful joint venture. Your partner must be someone you trust -- or ideally a person or organization you know very well. There are plenty of slimy smooth-talkers out there who would be more than willing to take your money and run. If they're promising you fame and fortune overnight, it's probably too good to be true.

If possible, do a little research on the person or company you're considering partnering with. Look at their past business relationships and ask for references and a resume. It's best to ensure that they will deliver on their promises before entering into a contract.

Knowing as much as you can about your partner is important, but it can be detrimental to enter into a business agreement with a close friend or loved one. If the JV were to fail, you could lose a valuable relationship along with your business. It can also be tempting to cut corners if you're working with a friend. It can be awkward to write out a binding legal contract that outlines both of your responsibilities when you would rather just trust the person to uphold his or her end of the deal. If you give in to this temptation, it might turn out that you never had the same long-term vision of the JV at all, and it can turn into a disappointment for all involved.

You'll want to look for a good balance in a partner -- someone you know well enough to trust, but not so well that your personal relationship will get in the way. Your partner should possess a skill set that will compliment your own. For example, perhaps you're really great at marketing products, but you lack organizational skills. Look for a partner whose organizational skills can make up for your shortcomings and who, perhaps, needs assistance with marketing.

Defining your goals and vision is also vital to creating a successful JV. To aspire to a goal with another person, you must both understand what that goal is and how you can attain it. If your partner thinks your goal is to make a million dollars your first year, but you think the goal is to donate $500,000 to charity it's unlikely you will work very well together for long. It's impossible to reach two conflicting goals simultaneously.

Good organization can help ensure that your and your partner's visions match. To begin, create a business plan that clearly defines what you want to achieve and when you expect to achieve it. The plan also explains who will bring which assets and skills to the table.

In addition to a business plan, a formal agreement is necessary. The agreement serves as a contract between you and your partner. It spells out exactly what each partner's responsibility in the JV is.

Establishing a successful JV also requires that you organize your time. Don't spread yourself too thin. Understand that a new business takes a lot of time and energy. Don't expect to be able to focus on two projects at the same time. Choose a time in your life when you have enough time, support, and resources to really focus on the JV.

With a good partnership with defined goals and values, strong organizational skills and a little time and effort, starting a joint venture can be very rewarding. In fact, it could be one of the most effective ways to increase your revenues. Just remember to research and do your homework to figure out how to make your joint venture work for you.

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