Lance Heft

New York, NY, USA (SANEPR.com) April 10, 2008 -- Diane T. Creston, spokesperson for Lance Heft, leading Life Mentor, author, business man and entrepreneur announced today that Lance Heft's highly anticipated new book, “Your Turn To Win” has been published.
It is available on Amazon and Target.com for a suggested retail price of $24.95. The book is also available for sale at http://www.selfgrowth.com/experts/lance_heft.html where Heft is featured as a leading Life Mentor expert.

Heft states, “My mission was to create a book that would deliver information with actionable life changing guides. In essence, it lays out a road map for long-term success. Any goal can be achieved if you keep four main elements in mind -- desire, commitment, responsibility and outlook. These four things have been instrumental in my life and they have enabled me to build the life I enjoy. This includes managing four business ventures, a well-rounded family life and my hobbies. I personally use these four elements -- desire, commitment, responsibility and outlook -- on a daily basis.

"My book offers insights based on many of the lessons that I have learned throughout my business career and life. I've learned that you can move beyond your fears and “survival mode” into a new way of thinking—a way of living that has lead me to a life of success. I made my life what it is—anyone can do the same. Generally, most people struggle with their histories and get caught up in their fears and end up with a life that's nothing like the life they envisioned. This book, and my upcoming CD program, is the perfect program for anyone who wants to achieve change and success."

“Your Turn To Win” is filled with easy-to-follow guidelines in over 13 chapters of valuable advice that has made Lance Heft a personal success and a respected Life Mentor. Marketing for the book includes radio, web and TV promotion including nationwide appearances on PBS. Heft has been written up on Forbes.com, USA.com, Google.com and will soon be seen on PBS nationwide.

"What makes this program different is that the other programs out there basically tell you what you already know and that's not productive. My empowerment programs give you a concrete road map for the immediate future and the rest of your life."

About the Book
Michael A. Karloutsos, proprietor of the landmark Water Works restaurant in Philadelphia states, "On Monday, June 11th, The Water Works Restaurant and Lounge is pleased to host Mr. Lance Heft as our guest speaker to address and inspire members of our corporate family.

"Lance is an inspirational figure who has excelled in business and has set the gold standard for success. We are thrilled to have Lance share his secrets to fulfillment with us and we are looking forward to seeing the positive impact his philosophy will make on us in and out of the business.

"Socrates once said 'know thyself' and in today's overloaded world, an outside source, or opinion is sometimes invaluable to truly understand what is right and what may be wrong in ones personal life, or in a business."

PBS Vice President and "Creative Living" host, Sheryl Borden states, “Everyone has the desire to improve themselves and to believe in themselves. With Lance Heft’s book, “Your Turn to Win,” we can each dream big, work at our strengths, improve on our weaknesses, and learn to live the life we truly want using his actionable tools to overcome life's major roadblocks. It was indeed a pleasure to get to interview Lance for “Creative Living,” and it’s obvious he “walks the walk” as well as tells the story. He is an inspiration to all of us."

Tim Thomas, business consultant, entrepreneur states, "Clear, concise and comprehensive. Lance gives us the first, practical field guide for leaders, and anyone who wants to create productive and lasting change.

Seth Fuelner, the owner of Gifted Hands Therapy states, "Lance developed a Transformation Process that has proven successful time and time again. It's worked for me. The Formula for Transformation consists of three things: Daily Convictions + Your Achievement Process + Persistence = Transformation. This process has given Lance the tools to achieve a life that most people dream about."

Administrative Assistant, Brenda Vorce, shares her views, "Your Turn to Win is a manual for Life"

Tina Dinardo, decorator, real estate entrepreneur states, "This book showed me how to get on the right path, it allowed me to find my goals and reach those goals."

Event Planner and mother of five, Jennifer Devine states, "This book offered solutions that I can actually use in my life"

Donna Ehrich, Doula / midwife and mother of two, states, "Lance book helped me to get back to my own clean slate, the slate that is free of all of all the bad messages and life's baggage"

Cartoonist and Author, Paul Kleba: " Lance takes the little information that you have right now, and helps you plan your whole {life's} trip."

About The Author:
Lance Heft, a successful business man, book author and entrepreneur, is featured as a leading Life Mentor Expert on http://www.selfgrowth.com/experts lance_heft.html -- the #1 Self Improvement Site On The Internet with over 1 Million Monthly Visitors!

The site, which features leading experts from different disciplines, is the most complete guide to information about Self Improvement, Personal Growth and Self Help on the Internet.

Selfgrowth.com embodies the Lance Heft philosophy and the unique and actionable steps contained in his life empowerment program -- Your Turn To Win.

Heft is also a member of The Society of Industry Leaders (SIL), a carefully selected global network of thought and industry leaders. Standard & Poor’s, the world's foremost provider of independent credit ratings, indices, risk evaluation, investment research, data, and valuations, acquired Vista Research in April, 2005.

Lance Heft has lived the challenges of virtually no personal life when, as the owner of several bagel companies, he worked seven days a week. Lance quickly realized that there had to be a better way.

It's his passion to share the process with others. Lance states, "People can accomplish anything in life they desire. I am living proof – this is the way I have lived and continue to live my life on a daily basis. And there is no reason that others cannot do what the son of a steel worker and secretary could do. I don't buy that somehow I'm different from others. They can do it too!"

He has four successful business ventures and lives in the suburbs of Philadelphia, PA with his wife and children.

Visit Lance Heft on the web: "http://www.lanceheft.com"