Launch Sales and Marketing Announces Experienced Strategic Hires

Utah News Source - Salt Lake City, UT, November 24, 2009 –

In response to rapid growth, Launch Sales and Marketing has hired a number of seasoned professionals to meet their clients' needs. Launch cold calls targeted businesses and schedules qualified appointments for their clients who are looking to grow sales in the midst of current economic turmoil. Contrary to hiring youthful, minimum-wage employees like most outbound call centers, Launch leverages the experience (10-20 years) of its new hires to put them in peer-to-peer conversations with C-level executives over the phone.

Today, Launch has announced the recent addition of David B. Goates to its team. Dave is a skilled business strategist who is a principal owner of local financial consulting firm Omega Financial Group, LLC. He has been extensively involved in the organization and management of many successful startups, turnarounds, and sales professionals.

Recently, he created and managed a sales group originating annuity product for securitization in a CDO. His management and training expertise will be relied on by Launch as it continues to grow. Goates holds a B.S. in Business Management and Finance from the University of Utah. Author of a contemporary blog, The Goates Notes, he offers commentary on politics and religion. His philosophy: “When you're done changing, you're done!”

He volunteers with his wife, Patsy, as the Chair for the Professional Placement Program of the LDS Employment Resource Center in Salt Lake City, helping others find work in a record unemployment market.

“Launch is an emerging company with a vision, and its CEO, Brandt Page, is destined to accomplish great things. He is a business innovator and dynamic leader with the passion to be a thought leader in reinvigorating the lost art of the sales cold call,” said Goates. “He’s the rare blend of creative vision and tactical know-how in an increasingly techno-savvy world.”

In a recent presentation to the Utah Technology Council, Brandt observed, “Our clients have learned they can leverage Launch to cold call and fill their sales pipelines with qualified appointments. Launch’s model is to use a select group of highly trained sales professionals who build on principles of integrity, hard work and a positive attitude mixed with entrepreneurship and innovation. These skilled professionals make 150 calls a day, creating 20 – 40 new sales opportunities each month for their clients.”

In today’s economy, Page and Launch seem to have discovered an innovative application for an old idea. “Cold calling is how many businesses are prospering right now,” concluded Page.

Signs of new economic growth are now appearing in Utah and elsewhere. While many companies are downsizing or standing pat, others are pursuing new opportunities. Launch hopes to be one more business that will lead the way out of the doldrums.