Leading Above Ground Pool Dealer to Launch Enhanced Web site

Indianapolis, IN, USA (SANEPR.com) June 20, 2008 -- Kayak Pools Midwest, the leading above ground pool dealer in the American Midwest, is making a big splash with the launch of their enhanced website. Planned for release in mid June, the new website includes a revamped user-friendly design, new articles for current owners and above ground swimming pool prospects, brighter, bigger new product photos, and more easily accessible resource materials for members of the Kayak Pools Midwest family.

“We’ve put great effort into compiling data from existing customers to make our website more appealing and user friendly,” said Lisa Sweet, director of marketing for Kayak Pools Midwest. “Our customers spoke and we listened. We are very excited to offer them more resource materials including an all new Pool Maintenance and Care Guide designed to walk them through each pool care process, step-by-step.”

To develop the most user-friendly, informational yet appealing website possible, Kayak representatives spent over a year interviewing current pool owners. The result is a Pool Maintenance and Care Guide, available on-line with the new website that combines information from the various product manuals pool owners receive at purchase with information about the built-in standard features that come with every above ground pool purchase. Complete with detailed diagrams and step-by-step instructions, the manual makes pool maintenance as quick and easy as a dip in the pool.

“When someone buys a Kayak swimming pool, they become part of the Kayak family,” Sweet said. “We greatly value the relationship we have with our pool owners and are dedicated to ensuring their pool ownership experience continues to be the fun, maintenance-free, quality experience that lead them to us in the first place. The new website provides them with all the information they may need or want – right at their fingertips.”
For more information, visit kayakmidwestpools.com.

Based in Indianapolis, Indiana, Kayak Pools Midwest is an authorized Kayak swimming pool dealer in Michigan, Indiana, Illinois and throughout the central United States, offering rectangular above ground swimming pools that are built to last, as well as rounds and in ground swimming pools. We are currently the largest authorized Kayak Pool dealer in the Midwest and one of the nation’s leading providers of high-quality swimming pools.