Lenze Select Direct-Industrial.com as Distributor for Variable Speed Drive

Blackburn, UK, January 29, 2010 -- Direct-Industrial.com, a leading online distributor of new, used and obsolete industrial automation equipment has been appointed as distributor for Lenze's range of variable speed drives and servo drives. Lenze is one of the leading industrial innovators in Germany and has about 2903 employees worldwide. Lenze's product range includes frequency inverters, servo drives, geared motors, motors, clutches and brakes. Lenze variable speed drives have a strong installation base in mainland Europe and are found in a wide range of application including extruder, printers, winders and unwinders, slitters, sheeters, laminators, automatic storage, conveyors and pick and place systems.

“With so many manufacturers now offering a multitude of variable speed drives through a variety of channels, it has become difficult for customers to select the correct drive and receive adequate backup and support. We felt that it was important that Direct-Industrial.com partnered with the right company and was able to offer the full support package as well as value for money. After speaking with a number of drive manufacturers we felt Lenze was the natural choice.” explained Direct-Industrial.com's John Joe McGonagle. “Lenze distinguishes itself by offering a full training package which will enable Direct-Industrial.com to provide high quality pre and post sales support to new and existing Lenze users.”

“Lenze's variable speed drives have always had a reputation for quality, technical innovation and value for money. In many ways the partnership with Lenze provides a perfect extension to what we already do at Direct-Industrial.com. We are happy to be able to offer our customers the best of both worlds – value for money without compromising on support," adds Stuart Park.

Paul Robinson who heads the Lenze’s high performance drive team, says: "Direct-Industrial.com is a well established and competent organisation and an ideal partner to help us achieve our market and sales targets.

About Direct Industrial.com:
Direct-Industrial.com is a leading online distributor of new, used and obsolete industrial automation equipment. The company specializes in Siemens, Mitsubishi, Telemecaniques, Lenze and Allen Bradley products. As well as offering a wide range of factory automation equipment, Direct-Industrial.com can also purchase your surplus industrial equipment. For more information see Direct-Industrial.com .
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Contact :
David Lenehan
Direct-Industrial.com
Unit 115a Glenfield Park Site One
Philips Road
Blackburn BB1 5PF
+44 (0) 1254 673747
davidl@n-i-e.co.uk
http://www.direct-industrial.com