Link Building – Significance in Search Engine Optimization

(SANEPR.com) June 8, 2009 -- The first and foremost principle to remember in SEO is that Search Engines rank individual pages and not whole web sites. Therefore, it is crucial to understand that you not only require a good design and On-Page Optimization with proper Meta tags, etc, but you also require excellent Off-Page Optimization with proper Link Building strategies and thematic back links. If you have a website with an excellent design and excellent On-Page Optimization, but do not pay attention to Off-Page Optimization with proper Link Building, your website will be a waste of time and efforts, as nobody will know about your web site if it does not rank in the first 3 pages of the SERPs for keywords/phrases used in the pages Meta tags.

A Link Building strategy for acquiring good thematic back links is crucial to a web pages rankings for particular keywords/phrases related to its theme and used in the keywords Meta tag of the page. These keywords/phrases may be used in searches by users in Google, Yahoo, and MSN- the 3 main Search Engines or any other Search Engine. Link Building and thematic back links ensures that other web sites have links to your web pages using specific keywords/phrases in the text of the link. These thematic back links are followed by Search Engine spiders to your website. In simple terms, you can think of these thematic back links with specific keywords/phrases in the text, as votes for your pages and keywords/phrases.

But Link Building to acquire back links should not be done in a haphazard way or with every web site that requests a Link Exchange. You should also not acquire links from sites and pages that are frowned upon by Search Engines, e.g, pornography sites. Just think of your web site and pages as a living being. Would you like your web site to be associated with badly designed sites or disreputable sites. Therefore, you should have proper Link Building strategies in place to acquire good quality, thematic back links from clean, good sites, related to the theme and content of your web site and pages, as this will benefit your web site and pages and improve rankings and Page Rank.

Devising proper Link Building strategies to acquire good thematic back links is crucial to achieve rankings for web pages and specific keywords/phrases in SERPs. There are many options that you can use to acquire a back link from related-unrelated web pages and sites. But these back links are not as useful or in simple terms do not have the same weightage with Search Engines as thematic back links or back links acquired from sites and pages related to your sites theme and content. While ranking Web pages, Search Engines consider thematic back links more beneficial and give more weightage to these links, than ordinary back links from unrelated sites.

If you are thinking of link building, so of acquiring permanent, good back links for your web site, then you need proper link building strategies to improve rankings for your web pages.