Lloyd announces the ‘1 crore quality challenge’ for their customers

Lloyd unveiled their new range of LED Televisions this festive season. The Company also kicked off a cash reward of Rs.1 crore to any customer who can prove that models of equivalent screen size at approximate similar price point of its rival brands are better than its range. The Quality Challenge says that if anyone in the Country can prove that the Lloyd 32 inch LED model is of inferior quality in comparison to the 32 inch equivalent price models and similar size from Sony or Samsung, which are percieved to be the best players in the market, they would then receive a whopping amount of Rs.1 crore this festive season.

Mr.Nipun Singhal, President, Lloyd Electric and Engineering Ltd. says, “We are not saying Sony or Samsung is bad but we are saying that Lloyd TV is as good as them. We are assuring our customers best in class quality with our state-of-the-art LED televisions and are therefore announcing `1 crore “Quality Challenge” for our customers: We have compared a 32 inch model of Sony, Samsung with a Lloyd TV of the same screen size and approx at the same price point and challenged the perception in consumers mind by saying that if anyone can prove the other equivalent screen size and priced models are better in picture quality than the Lloyd TV as above, we would offer `1 crore as a cash prize. Our televisions promise the viewers The “true magic of cinema”.

Lloyd is known for its innovative trends in manufacturing and marketing has added another feather to its cap by becoming the only company to float this biggest challenge ever in Indian Consumer Durable Market.


Lloyd 32”LED comparission is based on the information given on its rival brands Sony and Samsung's product brochure/catalogue of the same size LED.

So step ahead, take the challenge and feel the magic of Lloyd's picture quality.

Price:
Starting from Rs.15,000/- only

Availability:
Lloyd products are available at more than 2000 outlets across India.

About Lloyd Electric and Engineering Ltd.
Lloyd Group is a US $500 Million group in India promoted by Mr. Brij Raj Punj. The group is recognized as the pioneer and well established name in the field of air conditioning in India. The Group consists of many companies with diversified portfolios having active involvement in Air-Conditioning Industry, manufacturing of heat exchangers and radiators, sheet metal fabrication, scaffolding, formwork, structural steel building, power projects and global infrastructural projects in Africa, Asia and Middle East.