MAA TV REDEFINES FICTION THROUGH ‘SIMRAN MARAPURANI KATHALU’

India (SANEPR.com) May 23, 2008 -- Maa TV a Telugu entertainment channel, carved a niche for itself in the present competitive television market. It is swiftly proceeding in an effort to keep up its promise of giving quality programs to all its viewers. The channel has been consistently doing very good with lots of new programmes adding to its kitty.

MAA TV which had a consistent growth in its market channel share for past few weeks is due to its thoughtful programming and scheduling. The way it has divided the slots of programmes according to its target audience itself has majorly helped the channel to give the right kind of programme to right people at the right time.

The channel attempted to redefine the fiction by giving short stories to the audience as an alternative to long drawn serials. With this interesting packaging the most significant aspect is the popular actress ‘Simran’, who is for the very first time entering into the Telugu television industry.

‘Simran Marapurani kathalu’ a daily serial is the most interesting scoop of treat happening to the Telugu family audience. Unlike daily soaps this chronicles various small stories filled with humor, emotional, drama and lots of Variety. Every story is in 20 episodes each directed by a prominent director. The delight of these stories is the lead role being played by the very popular actress ‘Simran’ in all the episodes.

This will be aired from 26th May 2008 daily from Monday to Thursday 8:30 pm to 9:00 pm. The production of this series is Pyramid Saimira Production International Services Ltd.

Speaking on the occasion Mr. Thammareddi Bharadwaj, Head Content (AP), Pyramid Saimira Production International Limited (PSPIL), the Producer of the Teleseries stated: “Simran Marapu Rani Kathalu is going to add in lots of freshness to the television topography due to these interesting stories. We are extremely happy to be associated with Maa TV for telecasting this series”.

Expressing his happiness Mr. Sharrath Marar, Chief Executive Officer, Maa Television Network Ltd. said, “We are very delighted with the fact that Simran is making her debut in television and it is happening on Maa TV. ‘Simran Marapurani Kathalu’ on MAA TV will be telecasted at our prime slot daily, as it will definitely get us lot of appreciation from our audience.”

About MAA TV: MAA TV Network Limited, the Telugu general entertainment channel MAA TV was launched in the year 2002, and has grown to be acknowledged as a channel with a difference by the viewing public. The channel is being perceived as a general entertainment one with fun filled programming & innovative content. www.maatv.com

About PYRAMID SAIMIRA PRODUCTION INTERNATIONAL LIMITED: Pyramid Saimira Production International Limited (PSPIL) is the production wing of Pyramid Saimira Group. Presently playing an active role in Telugu television it has two major divisions. Film Production and TV Content Production.

Media contact:

Ms.Cynthia Pereira
MAA Television Network Ltd
+91 9948845662

Jyotsna Angara
+91 98481 28053