ME&EM Launches Ultimate Loungewear Collection For Every Woman's Wardrobe

For Immediate Release: London, United Kingdom – December 21, 2004 - Loungewear's origins might be stuck in the 70s but the concept's fashion value remains to be realised by women all over the world, women who just can’t wait to get home and put it on!

Research indicates that women are now spending just as much of their spare money on outfits that make them feel special and look good when they are at home, as well as when they are out. This change has meant the loungewear phenomenon has become even more popular, with different pieces becoming everyday essentials for today’s modern lady and infiltrating every clothes conscious, yet comfort loving, woman's wardrobe.

Luxury loungewear brand ME&EM has developed a collection that extends the traditional concept of loungewear from pyjamas and outfits confined to being worn at home (no baggy frayed joggers here!), into a gorgeous new collection of versatile and incredibly wearable clothes for everyday. The range is also the perfect partner for pre and post pregnancy figures.

Talking about the brand's ethos, founders of luxury Loungewear Company ME&EM, Emma Howarth and Clare Hornby said: "We believe even if you're not in work or party mode you're still looking for clothes that you can look good in. But at the same time you want to feel relaxed and comfortable. Our collection aims to provide women with comfortable yet chic outfits 24/7 whatever the occasion, whether it’s to sleep in, lounge around in, wear at the weekends or travel in."

The ME&EM collection includes a range of flattering yet comfortable pieces in natural fabrics including modal jersey, warm cashmeres and cashmere jersey. Must have loungewear items include a variety of vests and t-shirts, wraps, cardigans, hoodies, throws, trousers, dresses and a whole host of finishing touch accessories.

All pieces come in sumptuous colours and fabulously flattering styles, and their versatility is endless. All of the loungewear items in the ME&EM range are also perfectly suited for stepping out of the house in style.

Celebrity fans of the brand include Emilia Fox, Rosamund Pike, Jemima Khan, Kirsty Young, Normandie Keith, Thandie Newton and Jacquetta Wheeler.

Visit www.meandem.com to view our full range of award winning loungewear and make an order.

Contact:
ME&EM Ltd
Website: http://www.meandem.com
Email: enquiries@meandem.com
Phone: 08456 800975
21 Connaught St, London, W2 2AY, United Kingdom
###