MSR COMMUNICATIONS HONORED WITH 4 AWARDS

USA, SAN FRANCISCO(SANEPR.com) June 25, 2008 -- MSR Communications, an independent public relations firm specializing in providing communications management services to emerging growth technology and consumer companies, has received four highly esteemed industry awards for its exceptional creativity, strategic program development and flawless execution of campaigns for clients Ariba and Obopay. MSR’s efforts have been recognized by two leading marketing communications organizations and earned the firm multiple Communicator Awards and the Hermes’ Creative Awards. This recognition marks the sixth award the firm has received this year for these two campaigns.

Both international awards honor the best work in the communications field and are judged by visual arts and marketing and communications professionals respectively. MSR Communications received the Hermes’ Platinum Award for best ‘Media Response’, and the Communicator Award of Distinction for best ‘Communication Plan’ for its success in garnering media coverage on behalf of spend management pioneers Ariba. The team placed the company in national news stories about Chinese manufacturing toy recalls and tainted pet food—issues associated with an enterprise software vendor.

“MSR Communications has been continually recognized for creatively and strategically developing and executing PR campaigns that garner extraordinary results,” said Mary Shank Rockman, Principal and CEO of MSR Communications. “I am honored that organizations which set the standard for the highest quality PR work have recognized the MSR team for the impact we’ve had on our clients’ businesses.”

MSR also received the Hermes’ Gold Award for best ‘PR Campaign’, and the Communicator Award of Distinction for best ‘Program to Market Products or Services’ for its extraordinary campaign and use of resourceful tactics on behalf of Obopay, the nation’s first comprehensive mobile payment service. Using consumer case studies and testimonials, MSR demonstrated to a variety of audiences the simplicity of Obopay’s service and positioned it as an industry leader in its space.

In April, MSR Communications was awarded two Bulldog Awards for ‘Best Response to Breaking News’ and ‘Best Investment Banking and Financial Services Campaign’ for Ariba and Obopay respectively.


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About MSR Communications
MSR Communications is an independent public relations firm that offers a unique brand of creative intelligence to provide superior communications management services to emerging-growth technology, B2B and consumer companies. The firm has practice areas in media and analyst relations, speaker placement programs, corporate positioning and messaging, Web site content development, and crises and reputation management. Based in San Francisco, MSR has been recognized as one of the Top 25 Independent PR Firms in Northern California. For more information, please visit www.msrcommunications.com or call (415) 989-9000; toll free (866) 247-6172.