Medical Alliance Services Announces Social Media Campaign Launch for Custom Acoustic Liposuction

Dallas, TX, February 01, 2010 -- Medical Alliance Services, a US medical technology distribution and services company, announces the launch of its Custom Acoustic Liposuction (CAL) Social Media Campaign targeting those consumers who may be interested in cosmetic liposuction and who are socially interactive on Twitter, YouTube and FaceBook.

“Social Media has become a very popular way for consumers to interact with each other and share their own personal experiences regarding the products and services they’ve used and received. We are confident in the Custom Acoustic Liposuction technology and encourage patients who’ve had the procedure to share their stories with others”, said Paul Herchman, CEO of Medical Alliance Services.

Twitter is a real-time short messaging service whereby people follow the sources most relevant to them. You
can find Custom Acoustic Liposuction on Twitter at: http://twitter.com/calnow

YouTube is the world's most popular online video community, allowing millions of people to discover watch and share originally created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. Medical Alliance Services has posted a Custom Acoustic Liposuction video on YouTube at: http://liposuction.host56.com/custom-acoustic-liposuction-cal/youtube_logo_standard_againstwhite

FaceBook is a social utility that helps people communicate more efficiently with their friends, family and coworkers and Custom Acoustic Liposuction can be found on FaceBook at: http://www.facebook.com/search/?q=cal-now&init=quick

Medical Alliance Services has tapped Social Media Delivered, a Dallas Texas based Social Media agency to consult on the project. Eve Mayer Orsburn, CEO comments “Medical companies are beginning to embrace social media more and more each day as an effective way to communicate with their audience to supply accurate education and information about the benefits of their products to an audience in need of that information. So many people are interested in liposuction but have questions they want answered before setting up a consultation. Medical Alliance Services is really on the cutting edge of using social media to gain exposure for their cutting edge technologies.”

Medical Alliance Services is so committed to the Doctors they partner with that they provide them with a social media marketing package to assist them in the growth of their own practice. “This Social Media campaign demonstrates our commitment to the safe and effective use of our Custom Acoustic Liposuction technology”, said Paul.

About Custom Acoustic Liposuction:
Custom Acoustic Liposuction (CAL), known in Europe as Nutational Infrasonic Liposuction (NIL), is the newest form of Liposuction offered in the United States. It was first introduced in Belgium by a physician who performed several Liposuction procedures per day. Liposuction procedures require a good amount of physical exertion on the part of the physician performing the procedure so CAL was developed with an objective of increasing the physician’s performance while decreasing the physician’s effort. CAL has been used in thousands of procedures and presented at more than 100 scientific sessions world-wide. The CAL System offers all of the benefits of current Liposuction technology without most of the inherent risks. CAL is FDA cleared for the removal of soft tissue and fluid from the body during general surgical procedures including suction lipoplasty for aesthetic body contouring and is distributed in the United States by Medical Alliance Services, www.cal-now.com. (866) 981-5017.

About Medical Alliance Services:
Medical Alliance Services was founded by its CEO Paul Herchman, an aesthetic industry veteran. Since 1989 the executives at Medical Alliance Services have proven themselves as market leaders by identifying market opportunities, addressing the relative key strategic issues and developing effective specific tactics to take advantage of the changing marketplace needs and dynamics. During his career, Paul Herchman started two medical device sales and marketing companies, both of which appeared in INC Magazine’s Fastest Growing Private Companies. One of those companies, formed in 1995 underwent its Initial Public Offering (IPO) in 1996 and was then sold in 2000 to an international pharmaceutical company. Throughout his career, Mr. Herchman also served on various aesthetic industry boards including the American Society for Lasers in Surgery and Medicine. Medical Alliance Services is based in Dallas, Texas with business development representatives nationwide. For more information please call (866)-981-5017.
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Contact:
Paul Herchman, CEO
Medical Alliance Services
401 N. Carroll
Southlake, Texas 76092
214-766-1718
pherchman@medicalallianceservices.com
http://www.cal-now.com