NDTV PROFIT AND WATCHINDIA.TV PARTNER UP

New York, USA (SANEPR.com) February 4, 2008 -- Since February 1st, WatchIndia.TV, the premier internet TV company for Indian programming, now broadcasts NDTV Profit - the first Indian business news channel - online. India’s booming economy, global conglomerates, and vast foreign investment has inspired WatchIndia.TV to offer the 30 million Non-Resident Indians worldwide, outside of India, a 24/7 financial and business news channel.

NDTV Convergence, which aims to leverage new media, considers this alliance a major step in this direction. Mr Sanjay Trehan, CEO, NDTV Convergence said, “ This partnership will offer global audiences the best of India’s business and financial news live on a digital medium. Now, Indians living abroad will always be able to watch expert commentary and insightful business reporting at Profit channel.”

The NDTV Profit line up includes expert coverage of India's financial markets on Power Lunch and Business Prime Time, presented by award winning Shaili Chopra. Insightful interviews with India's influential business leaders can be seen on the popular program Big Fish.

NDTV Profit’s incisive business reporting is available exclusively online on WatchIndia.TV. NDTV Profit can be accessed as a premium channel for just $7.99, for both live and on-demand viewing. For those interested in Indian business, the Bombay Exchange, and finances in real time, NDTV Profit is the way to go only on WatchIndia.TV.

WatchIndia offers Indians residing outside of the subcontinent, the largest selection of most popular live entertainment, news, music, movies, sports and even regional entertainment. Flexible packages provide consumers a choice of channels to suit them, and video-on-demand gives subscribers the flexibility to watch when they want and where they want— at home, work or at a hotspot.

About WatchIndia
WatchIndia is the first site from Live Asia TV, an innovative new Internet Television company whose goal is to bring ethnic Asian programming to those residing in other countries. WatchIndia partnered with top rated Indian networks including Times NOW, Zee TV, Zoom, Zee Sports, Aastha, IOL Movie Channel, Zee Punjabi, Zee Gujurati, Zee Marathi, Zee Cinema, YashRaj Films, Shemaroo Entertainment and now NDTV Profit. For more information, or a free 5-day trial, visit www.WatchIndia.TV.

About NDTV Convergence Ltd.
NDTV Convergence Ltd., a 100% subsidiary of NDTV Networks Plc, is a leading web 2.0 company. The company develops exclusive content for cross media platforms. NDTV Convergence Ltd bouquet of networks and websites covers news, travel, entertainment, shopping, books, health, gadgets and special features. The company also has a short code presence through its brand NDTV mobile in India, UK, UAE and an IVR platform.