NEW YEAR, NEW YOU! Liposuction While You Are Awake, Now Available in Philadelphia Region

Philadelphia, PA, January 19, 2010 -- Dr. Victoria Falcone, Medical Director of Physician Body Solutions (www.PhysicianBodySolutions.com) introduces the Philadelphia Region to a revolutionary new type of cosmetic liposuction that can be performed while the patient is awake -- Custom Acoustic Liposuction (CAL).

“I am really excited to be able to bring in the New Year with a new type of liposuction. Patients love this technique because it is performed under tumescent local anesthesia, while they are awake, and there is little-to-no pain during the procedure. The results are great, said Dr. Falcone. Compared to other liposuction techniques, CAL disburses tumescent numbing solution faster, comforting the patient and allowing me to perform detailed body contouring in a shorter amount of time”.

How it Works: CAL differs from other methods of liposuction because the surgical cannula is activated by air pressure causing a triple 3-D movement (vibration, rotation and reciprocation), referred to as Nutation. With CAL’s patented technique the cannula provides Turbo Infiltration of the tumescent solution. Turbo Infiltration is better for the patient because it means better disbursement of tumescent solution, faster numbing, less discomfort and a shorter procedure.

Benefits to the patient:
- Procedure done while patient is awake so no general anesthesia necessary
- Bruising is lessened
- Little or no pain during procedure
- Quicker recovery time
- Results are realized almost immediately

“After having a child a year ago, I needed some help in flattening my abdomen and decided to have Custom Acoustic Liposuction. I had traditional liposuction years ago and didn’t like general anesthesia and all the bruising. Because I had to work the day of my procedure, I chose not to take pain medication before my surgery. Typically I have Zero (0) tolerance for pain, but during the CAL procedure on a pain scale of 0-10, the level of pain was 0. In fact, the movements of the cannula made it tickle in some areas. Dr. Falcone talked to me the entire time, I felt no pain and I am very pleased with my results”, said Michelle a mother of three and Custom Acoustic Liposuction Patient.

“The vibration of CAL allows it to glide easily through fibrous areas. Because of the assortment of smaller suction cannulas, I am better able to provide excellent body contouring through small incision”, said Dr. Falcone.

“Another benefit of using CAL compared to heat producing laser or ultrasound liposuction techniques is that CAL does not heat or liquefy fat cells allowing for use of unwanted CAL harvested fat for cosmetic fat transfer procedures. Patients love the idea of using their own unwanted fat to restore volume to the face, hands, breast or buttock region”, said Dr. Falcone.

About Custom Acoustic Liposuction:
Custom Acoustic Liposuction (CAL) www.cal-now.com is one of the newest methods of Liposuction offered in the United States. It was first introduced in Belgium by a physician who performed several Liposuction procedures per day. Liposuction procedures require a good amount of physical exertion on the part of the physician performing the procedure so CAL was developed with an objective of increasing the physician’s performance while decreasing the physician’s effort. CAL has been used in thousands of procedures and presented at more than 100 scientific sessions world-wide. The CAL System offers all of the benefits of current Liposuction technology without most of the inherent risks.

CAL Safety Features: Unlike current Liposuction techniques that utilize laser or ultrasound energy, the surgical cannula used in CAL stays cool, thus eliminating the risk of thermal (heat) injury to tissue. Additionally, the CAL System includes an automatic shut off when it inappropriately approaches non-fatty tissue such as skin or muscle. These safety features enable the CAL System to safely and more effectively remove deep fat as well as the superficial fat and create “high-definition” sculpting.

CAL is FDA cleared for the removal of soft tissue and fluid from the body during general surgical procedures including suction lipoplasty for aesthetic body contouring.

About Dr. Falcone and Physician Body Solutions (PBS):
Dr. Falcone is the driving force behind the creation of Physician Body Solutions and its three locations. PBS is a multi–dimensional medical facility dedicated to providing patients with the latest advancements for creating a more youthful body shape and appearance. Dr. Victoria L. Falcone established Physician Body Solutions after serving as the medical director of one of the largest Med Spas in the Delaware Valley, honing her laser and aesthetic medical skills. Dr. Falcone is licensed in Pennsylvania and New Jersey and is a member of the American Society of Lasers in Medicine and American Academy of Cosmetic Surgery. As PBS medical director, Dr. Falcone works primarily out of the Philadelphia location located in the Curtis Building between 6th and 7th Streets and between Sansom and Walnut Streets.

Physician Body Solutions has three locations in the Philadelphia region including Philadelphia, PA, Newtown Square, PA and Voorhees, NJ, and is staffed by Daniel Louis Francis, D.O., and Earl M. Bryant, D.O., A.B.E.M., F.A.C.E.P.

Contact: You can contact Physician Body Solutions at 877.HDF.LIPO (877.433.5476) and visit: www.PhysicianBodySolutions.com
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Press Contact:
Dr. Victoria Falcone
Physician Body Solutions
601 Walnut Street, Suite L55
Curtis Center
Philadelphia, PA 19106
877-HDF-LIPO
vickifalconedo@physicianbodysolutions.com
http://www.physicianbodysolutions.com