New Book: 101 Successful PR Campaign Tips

USA (SANEPR.com) May 12, 2009 -- LifeTips.com, Inc., announces the publication of debut author Mary Gormandy White’s book, 101 Successful PR Campaign Tips. The book is one of a series published by LifeTips that provides readers with insightful tips and advice in a variety of fields.

101 Successful PR Campaign Tips covers many aspects of public relations, including various types of press releases, media relations, online publicity, viral marketing, newswire services, and more. Raphael Luckom, Assistant Editor at LifeTips, said, "We're extremely excited to publish Ms. White's book. Her extensive knowledge of the public relations industry will be invaluable to newcomers and veterans alike.

"Many people are uncertain how to approach trying to generate publicity for their businesses. This book is written to meet the needs of those who want to learn how to apply the basic principles of effective public relations in their own professional lives," said White. She continued, "The book features practical PR tips based on common questions I've heard from clients I've worked with over the years, as well as from people who have attended PR and Marketing seminars that I have taught."

White has an extensive background in agency and corporate public relations. She is the co-founder of Mobile Technical Institute and MTI Business Solutions (www.mobiletechwebsite.com) in Mobile, AL where she provides a variety of training and consulting services. The book is available from www.Amazon.com and www.BarnesAndNoble.com.