New World of Outdoor - Indoor Living Comes to Life at AmericasMart Atlanta

USA (SANEPR.com) November 06, 2008 -- The Gardens®, which singularly defined the outdoor furnishings category for the home industry more than 14 years ago, again sets a new industry standard with Living. Outdoor / Indoor. The Gardens®…the newest look (and soon newest location) for the nation’s oldest and largest garden products collection.

With a new name premiering now—and a spectacular new home opening in January 2009 with Building Two West Wing — Living. Outdoor / Indoor. The Gardens® captures and showcases the essence of the burgeoning product category it anchors. Stunning product born of design innovations and inspiration that took center stage in July 2008, and the global spotlight soon in two uniquely defined floors totaling 170,000 square feet; spectacular spaces employing a two-story, fiber-optic waterfall and other distinctive accents exclusive to its setting, all created to capture the natural spirit its product mix embraces and introduce the industry’s most sophisticated and technologically-advanced casual lifestyle setting.

AmericasMart® has selected the industry’s leading gardens and casual lifestyle companies to showcase their innovative product throughout the open-air environment, featuring themed areas, park spaces, garden cafés and unprecedented lighting and sound. Exhibitors will be housed on Floor 9—designed with a Tuscan feel supported by wrought iron railings, carved wood, murals, stone molding, fountains and Italian Cypress, and on Floor 10—created to replicate a Southern Garden District with wrought iron balconies, old brick, crown and baseboard molding and white wainscoting on the walls. More than 80% of the 100+ new showrooms have been leased.

“AmericasMart® has redefined the way we do business, with a state-of-the-art environment unlike any other market center,” says Joseph Cilio, president of Alfresco Home. “This will not only continue to increase our exposure to independent retailers and designers across the country, but will also provide an amazing forward-thinking, yet extremely comfortable, atmosphere for buyers. We are thrilled to be part of this transition and look forward to what the grand opening brings.”

“We have created an extraordinary product center that will enable our exhibitors—the world’s leading casual living companies—to showcase their products in a lifestyle environment that aligns with their branding,” says Karen Greaber, vice president of The Gardens® leasing for AmericasMart®. “Our exhibitors are the inspiration of outdoor and indoor living and, in January, buyers will discover new ideas and product innovation in every one of the new showrooms.”

Exhibitors will begin their transition into Building Two West Wing during the month of October 2008, with a grand opening scheduled for the January 2009 Market.

AmericasMart® Atlanta is the largest wholesale marketplace of its kind in the world, and is a leading international market source for a wide variety of consumer goods. It hosts 17 wholesale markets and six Market Wednesdays that annually attract more than 548,000 attendees from every U.S. state and 80 countries.

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