Noventri Takes Stand Against Mainstream Digital Signage Industry With 'Off'-White Paper

For years we have been told that the magic of digital signage is in the motion, flashy animations and brilliant video. The industry has substantiated this by playing on the fact that motion attracts viewers’ attention and that with motion, viewers will absorb our message, retain that message and then act on that message. Have we been duped? Noventri reveals the truth with its recently released ‘Off’-White Paper, which identifies three significant truths about digital signage that begs to differ with what the industry says.

Three Things We Thought We Knew About Digital Signage

1. Motion makes your digital signage work – Wrong! There is motion and there is chaos. Understanding the difference is why more and more digital signage operators are switching to still content with soft transitions for a balanced serving of motion. Those that have found the truth in still content want to communicate with viewers, not dazzle them.
2. Digital signage is ‘green’. – Wrong! The cost of paper doesn’t even begin to stack up to the cost of running just a single LCD and PC-based digital signage player. Yet, energy consumption for digital signage players and screens is a hidden cost that has not been thoroughly addressed…until now.
3. You can get a return-on-investment (ROI) – Wrong! You know the answer already. Do viewers actually watch video ads on screens throughout a store? Do you? There is a reason this kind of advertising should work but fails to do so. Now the truth is revealed.

“Unfortunately, the digital signage industry is pushing an entirely different concept”, says Andrew Hoffman, Vice President of Noventri. “But we have to remember that the industry has to create and expand its market and it has done a great job doing so. As a result, most of what we’ve been told is bogus. Noventri is not trying to be a naysayer, but such statements as, You need all the bells and whistles for success and The usage of monetized digital signage is extremely successful are common fallacies that have now been exposed with the ‘Off’-White Paper.

The ‘Off-White Paper, from Noventri, is titled Don’t Be Duped – The Truth Behind Digital Signage and it reveals what the digital signage industry does not want you to know. “Once readers realign their thinking and understand what does and does not work, they will see that they have truly been duped,” remarks Hoffman.

The ‘Off’-White Paper can be read at: http://www.noventri.com/eco/OffWhitePaper.php. For information visit: www.noventri.com/eco or contact Judy L. Hoffman at: judyh@noventri.com or call 301-790-0103.
Noventri – a Division of Specialized Communications Corp. (est. 1985) - Noventri has been a leader in manufacturing, sales, service, installation, content creation and management digital signage since 1999 and has served such names as: Marriott, Sheraton, Java City, Aramark, Houston Astro’s Minute Maid Park, Orioles Camden Yards, DC’s The Newseum and Charles Town Races and Slots. Noventri is located at: 20940 Twin Springs Dr., Smithsburg, MD 21783-1510. URL: www.noventri.com