OWI Inc Selects Antarra Communications as Agency of Record

USA
(SANEPR.com) March 21, 2008 --
Antarra Communications, a fast growing public relations and marketing communications firm was selected as Agency of Record by OWI Inc, a Carson, California based manufacturer of sophisticated audio equipment for commercial and residential markets. OWI offers high-end speaker products including indoor/outdoor, in-wall, paging and music, weatherized and waterproof loudspeakers. The company is a global leader with its rock and landscape garden speakers.

Antarra will also represent OWIKit, a division of OWI Inc. OWIKit manufactures science kits that teach robotics, electronics and alternative energy principles. The kits are used in classrooms, science clubs, education centers, and by homeschoolers. OWIKit has also developed a fully structured teaching curriculum.

“We were searching for an agency that had specific experience in electronics but was also comfortable handling the promotion of our science and robot kit lines to the retail and education markets. Antarra Communications has an award-winning history in these very diverse markets,” stated Ned Morioka, president of OWI Inc.

The account will be lead by Antarra’s California office. Work will focus on national media relations, sponsorships and events. The firm will increase awareness and drive sales of OWI and OWIKit products through strategic counsel and corporate branding support. OWI is aggressively planning new product launches at InfoComm2008.

OWI Inc is a 30-year old manufacturer with a history of bringing innovative products to market. Their internal research and development efforts have resulted in Self-Amplified In-ceiling Speakers, 70 Volt In-wall Amps, plus Control Center and Media Center applications. This year, OWI is launching an Infrared Wireless Classroom Audio System and BBE Audio Box 70V Sound Enhancer.

“We’re excited with OWI products. They are an industry leader and their impressive customer list reflects this. Products planned for 2008 continue their tradition of innovation and quality,” stated Antarra Communications Principal and co-founder Carol Warren.

About Antarra Communications
Founded in 2001, Antarra Communications is a forward-looking international marketing and communications firm featuring a variety of marketing and public relations services. Headquartered in Garden Grove CA, with a Berlin, NJ office to serve its growing list of clients located in the major tech centers of the U.S. and around the world. Visit "http://www.antarra.com" or call 714-891-3660.
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Press Contact:
Barbara Stracner
Antarra Communications
Garden Grove,CA
714-891-3660 x10
bstracner@antarra.com
http://www.antarra.com