Online business TV helps franchisor scoop Franchise Marketing award for innovation

UK (SANEPR.com) May 12, 2008 -- There were big smiles on the faces of the team of the MRINetwork Worldwide team (www.mrinetwork.com/intl/) when they walked away from the Franchise Marketing Awards 2008 with arguably the most coveted title for innovation in the franchise marketing world.

The company was recognised by an independent panel of judges, including representatives from the Chartered Institute of Marketing (www.cim.co.uk) and the British Franchise Association (www.thebfa.org), for its work with online business TV channel, yourBusinessChannel (www.yourbusinesschannel.com), when it was awarded Most Innovative Marketing Campaign 2008.

Already acknowledged as an industry leader, and also as one of the strongest franchise propositions globally, executives from MRINetwork Worldwide knew that in a competitive and fast moving market they couldn’t rest on their laurels. Innovative marketing is needed to help franchises grow their business, and so when the company heard about syndication opportunities with yourBusinessChannel (http://www.yourbusinesschannel.com/partner.aspx), a meeting was called. Soon afterwards, MRINetwork was set up to provide its franchisees with their own branded, business focussed TV portals and a sophisticated email and communications campaign.

Shows offered by MRINetwork franchisees cover key aspects of recruitment and careers (the most recent show is found at www.yourbusinesschannel.com/section.aspx?section=recruitment. But because yourBusinessChannel also covers a wide range of business topics, MRINetwork franchisees are able to offer their clients and contacts valuable advice on topics as diverse as increasing profits www.yourbusinesschannel.com/section.aspx?section=finance, marketing techniques www.yourbusinesschannel.com/section.aspx?section=marketing, increasing sales www.yourbusinesschannel.com/section.aspx?section=sales and building high impact websites www.yourbusinesschannel.com/section.aspx?section=theweb.

In doing so, franchisees have been able to offer their clients and contacts considerable added value. The shows have also provided anyone in the organisation with a business development or sales focus with additional reasons to get in touch (or stay in touch) with clients and prospects.

As well as winning the award for Most Innovative Marketing Campaign, MRINetwork was also a finalist for two other top awards. yourBusinessChannel’s Global Syndication Manager, Andre Dent, said: “It’s great to see one of our syndicators recognised for the innovation yourBusinessChannel has brought to their market. MRINetwork Worldwide was an early adopter of our syndication services, and the company deserves this recognition for seizing the opportunity to innovate on behalf of franchisees.”

You can read comments from John Lilley, Senior Vice President of International Operations for MRINetwork Worldwide here http://blog.globalfranchiserecruitment.com/2008/04/07/mrinetwork-worldwide-wins-most-innovative-marketing-award/

* Find out more about broadcasting yourBusinessChannel shows on your website or blog at http://www.yourbusinesschannel.com/partner.aspx

* If you know a world-class expert who should be interviewed by a yourBusinessChannel journalist, go to http://www.yourbusinesschannel.com/contact.aspx

* If you are a journalist looking for further information or to interview someone, click through to http://www.yourbusinesschannel.com/press.aspx

* To watch yourBusinessChannel shows free, go to www.yourbusinesschannel.com