PRStreet Selected as Agency of Record for the Brody Medical Scholars Program at ECU

USA (SANEPR.com) May 13, 2008 -- PRStreet, the Triangle’s award winning marketing and public relations firm, has been selected agency of record by The Brody Medical Scholars Program at East Carolina University. PRStreet will handle all media relations, publicity, and other responsibilities for the Brody Medical Scholarship.

“The Brody Medical Scholarship is one of the most prestigious scholarships at East Carolina University,” said Carole Novick, executive director of the Brody Foundation and President of the ECU Medical & Health Sciences Foundation. “PRStreet’s work will help raise awareness of the scholarships among the state’s qualified medical students, especially those in eastern North Carolina.”

The Brody Medical Scholarship enables students to avoid the burden of financial debt and student loans so they can more easily afford to practice medicine in eastern North Carolina and surrounding areas. The scholarship provides full tuition and fees and most living expenses for four years of medical school, allowing students to choose a medical specialty without fear of debt after graduation. With the most recent gift of $8 million, the family’s cumulative financial support to the medical school comes to around $22 million, since the 1960’s.

“The Brody family’s commitment to higher education, especially to the Brody School of Medicine at East Carolina, is legendary in the state of North Carolina,” said Graham H. Wilson, president of PRStreet. “I look forward to working with the Brody Foundation and the Brody family to help continue the good work it has done for so many years.”

About PRStreet
PRStreet, Inc. is based in Cary, North Carolina and serves a variety of clients throughout the United States. Founded in 1992, PRStreet is a full-service public relations and marketing agency with a staff of professionals who have experience in broadcasting, print journalism, event planning, and public relations. Specialties include retail and hospitality, technology, sports marketing, real estate and development, and community/non-profit work. For more information, visit www.prstreet.com.

About the Brody Medical Scholarship
Since its establishment in 1983, the Brody Scholar Program has assisted a total of 109 medical students. The program prefers residents of North Carolina and provides recipients with financial assistance while they complete their degrees at ECU. If a student maintains acceptable academic progress, the funds are renewable for up to four years. The scholarship program was created to recruit medical students with outstanding academic records and who plan to practice medicine in eastern North Carolina after completing their residency training. For more information, visit the Brody School of Medicine Admissions Procedure at www.ecu.edu/bsomadmissions or call the admissions office at 252-744-2202.

Media Contact:
Melanie Daryani
PRStreet, Inc.
919.467.5567 or
mdaryani@prstreet.com