Panic in the world’s financial market and growing fears of a recession lead SME’s to watch spend

UK (SANEPR.com) July 18, 2008 -- With panic in the world’s financial market, sharp falls in share prices and contraction of the credit market, talk and fear of a recession continues. These uncertain times make for an uneasy society. As businesses become cautious they are starting to become are very aware of their spend. Most successful entrepreneurs understand that there is never a more crucial time to promote their business to keep it alive but furthermore recognise the importance of cutting their spend. Million Impossible, the straight-talking, honest and open business network, announces their answer to gain the most from your advertising budget.

The importance of establishing an effective route to promote a business has never been more vital. The difficulty is finding which method works.

One of the biggest mistakes a business can make is to fail to accurately monitor their advertising responses and when running a business it is difficult to monitor all incoming call that the business receives and choosing the right means of advertising has a huge impact on a business.

The key is to find what form of advertising works and what doesn’t. Businesses could save substantial money, gain the best response from their budgets and have the best chance of success.

Even businesses that understand the importance of monitoring their calls experience problems. The problem starts when you rely on asking customers where they found you. Many times because we are human reliant unfortunately we can forget to ask. Also customers don’t always remember and just aren’t concerned as to where they found you so it can be difficult to gage exactly what form of advertising is truly successful for you.

The most effective and exact way to monitor an advertising campaign is therefore not to be human reliant. The more savvy of business owners already monitor calls by using the latest technology. For each advertising campaign, a separate telephone number is used. Through using an on-line system to login to the number, the business is able to see how many call have been received and therefore the effectiveness of each campaign.

Million Impossible Plc, the one-stop shop for Entrepreneurs, owns and operates www.numbersourcer.com which offers ‘lifetime’ numbers with no on-going management charges as a way of making owning a number more cost effective for UK Businesses.

Once a number has been purchased businesses can then login to www.numbersourcer.com to see how many calls they have received on each of the numbers owned. Individual advertising campaigns would then be monitored by a professional and exact science.

Heidi Weir, Operations Director for Million Impossible commented “Many of the larger companies already use separate numbers for individual advertising campaigns but it has been difficult for smaller companies to use the same monitoring system due to the costs usually involved. We hope to be able to help those smaller businesses by offering a cost effective solution. Number Sourcer offers numbers ‘for life’ for only £99 + vat with a full on-line monitoring system which makes affording such a system a realistic proposition. Imagine the impact from your advertisers when renewals are due; you will be able to print off a statement of exactly how many calls you have had from their campaign. What a negotiation tool! Forget the years of wasting money on advertising that just isn’t working. Welcome to a new world!”

Whether you are looking for a freephone ‘080’ number, a local rate ‘0845’ number or a specific geographical number, Number Sourcer can help.

Number Sourcer is a cost effective solution to a major problem for UK Businesses. Lifetime Numbers with www.numbersourcer.com start at only £99 + VAT

There are various other reasons that a business may consider purchasing a number; e.g. prestige & professionalism to ensure that potential customer’s call you first, to keep your landline number private, or even to guarantee that you can keep the same number in the event of moving.


Million Impossible Plc also owns and operates www.ukentrepreneurassociation.com; a discount network to ensure businesses save money on their purchasing costs, www.businesssourcer.com; a free to advertise on line directory service and www.mobilephonesourcer.com; which offers many free mobiles on all major tariffs with next day delivery

All press enquiries can be emailed to pressoffice@millionimpossible.com
Tel: +44 (0) 845 468 5000 Fax: +44 (0) 845 468 5001
www.millionimpossible.com
www.businesssourcer.com
www.numbersourcer.com
www.mobilephonesourcer.com