(SANEPR.com) July 15, 2008 -- I've written it as a response to some criticism in my forum this week. A couple
of people said that I don't produce enough original content. Right now that's
true. I'm not writing a lot.
But I'll tell you what. I'm doing what works.
The sites I've been building for the past few months are producing results. Big
results.
My sites, whether they're mini sites or big sites, work. And they bring in a
huge income every week from Google Adsense, Search feed, and affiliate programs.
So should I care what people are saying?
Yes I should.
Not just because I've been criticized, which is never nice, but because I still
believe that the key to long term success is running on-topic content which is
unique to your own web site.
I don't believe the sites I've built over the past few months are going to keep
producing an income for years, where the original content sites I've got will
keep working for years.
But I'm making hay while the sun shines and you should too.
Here's how I'm doing it:
Many of the sites that people were talking about were created with Traffic
Equalizer and heavily modified with templates, and by changing things with
search and replace, to add individuality. Just one of these sites makes more
every week than I used to earn working full time in my old newspaper job.
(interestingly this site now gets more traffic from the new Yahoo search engine
than it does from Google, where just a few months ago it was nearly all from
Google).
I hardly write anything on these sites, just an article on the index pages of
each folder/sub directory.
In case you don't know, Traffic Equalizer is, in essence, an automated directory
builder taking search engine results from your keyword list and building pages
around them. Lots of big name marketers are using it to make a lot of money.
I run Google Adsense on the pages, and also put at least one affiliate program
on a page. Very often it will be an ebook sold through Clickbank.
On some sites I put a number of Search feed links on the pages
but I'm a bit worried about using
Search feed and Adsense together so I don't do it often, but Search feed still
send me a check for a $1000 plus each month - which is a nice little side
income.
My main concern with Traffic Equalizer has always been that someone else
building a page on the same search term could have an almost identical page to
mine. Search engines don't like this.
But the good news is that Traffic Equalizer has just been improved. A few weeks
ago Jeff Alderson, the programmer, asked me if I had any ideas on how to make it
better, and I suggested he try and find a way of getting the site content from
more sources and then randomizing the output. This would make it less of a
chance that two users would build identical pages. Well he's a fast worker and
the new improved version came out a couple of days ago, and though I haven't had
a chance to try it yet, I'm sure it's going to work. At least short term to mid
term.
The bad news is that I'm not certain of the long term viability of the sites.
They do well for a few months, but if you can't continue getting high quality
links to them they tend to drop down the rankings. Also I'm sure that Google
won't want the search results to be totally clogged with sites built with
Traffic Equalizer, and will eventually change their algorithms to make the pages
rank a lot lower than they currently do. If they did this by targeting pages
with lots of outbound links but few inbound links it would be damaging to the TE
pages.
Having said that, these sites DO work. And Google allow their Adsense Ads to be
run on them.
Some people don't like the idea of building writes using Traffic Equalizer
because it somehow seems wrong to them. They don't like the "quality" of the
sites it produces. But the search engines LOVE the sites. Many of the pages they
produce rank very high, and unlike the quite short lived fad of building
"smartpages" they don't do anything against the search engines rules. They don't
redirect, they don't mislead people. They just build simple directories.
I'm not going to name anyone, but some REALLY famous people in the internet
marketing world are doing very well with TE. These people consistently make a
huge income year after year by doing what works at the moment. In other words
they use the tools which bring them an income.