Rupiz Ads - Fresh Ad platform for China

UK (SANEPR.com) May 22, 2008 -- Rupiz Ads is adding new networks to its existing inventory base, aiding the advertising ambitions of China's surging internet sectors. After developing targeted solutions for verticals like retailing, finance, gaming and recruitment, it is catering to the advertising needs of the online dating industry. Rupiz Ads, a one stop display marketing vertical of Rupiz Infotech, a global internet conglomerate, is credited with successful campaigns, assisting their versatile client range.

According to Vivek Singh, Vice President, Rupiz Infotech,“The new network aspires to take advertising in China's online dating sector to the next level, both in terms of precision and efficiency. Especially developed for a specific sector, it will minimize the margin of inefficiency of advertising campaigns by distributing advertised message among exact sites, included after analyzing the audience viewing behaviour”. “Consequently, increasing the potential of advertising opportunities by harnessing substantial sites, scattered round the web universe. This strategy of behavioural match will provide a targeted and vast audience group to the advertisers, aiding them in creating an enduring brand experience with the netizens” he adds, further.


Rupiz Ads, also delivers various advertising solutions, traditional and modernized, as per the needs of an individual marketer. These advertising options are perfectly in rhythm with the latest trends and developments of the web. Apart from offering holistic publicity functionality like distribution, publishing, reporting and tracking, it can even provide creative thrust to the advertised message to increase its recall value and make it more compelling, if desired by the client. This latest endeavour is a fusion of creative as well as marketing genius, combined together to deliver maximum ROI.

The worth of online dating and “friend-making” industry in China is estimated at an approximate $80 million, anticipated to expand at an annual growth rate of 60%, making it a cyber gold mine for an internet entrepreneur. However, to make the most out of this booming sector, marketers need a comprehensive marketing confidant, characterized by complete transparency and proficiency. Perhaps, Rupiz Ads is synonymous with the same.