SAMSUNG WORKS WITH VARIETY TO HELP EMPOWER UNDERPRIVILEDGED CHILDREN IN AUSTRALIA

Sydney, Australia (SANEPR.com) January 19, 2009 -- Through Samsung Hope, a philanthropic initiative aimed at improving the lives of disadvantaged children and youth living with serious illnesses, Samsung Electronics will share its grant across three Variety charities - Variety Caring for Kids Program, Variety Future Kids Program and Variety Scholarships.

The various grants will work towards encouraging underprivileged children to achieve their own success and embrace opportunities made available. By visiting www.samsunghope.org, Australians can determine the distribution of the AUD$180,000 in funds donated by Samsung. All three charities will receive a minimum of AUD$40,000 each. The distribution of the remainder amount will be decided by Australians who visit the site and make a free pledge to their favoured charity.

“Through Samsung Hope, we are working with underprivileged children to help make their dreams a reality”, said Kurt Jovais, Director of Marketing, Samsung Australia. “Just as we create and enhance lifestyles for consumers through technology, Samsung Hope is designed to create and enhance the lifestyles of underprivileged children living in Australia”

Ms Chris McMillan, Variety (NSW) CEO added: “We thank Samsung for their generosity and commitment in supporting the work that Variety does. This partnership will enable us to help the increasing numbers of children and their families who are relying on Variety. This partnership is a great example of positive people and good ideas working together to make a difference.”

Variety is dedicated to improving the quality of life of Australian children in need. This includes children with special needs as well as those with needs arising from geographic isolation and economic circumstances.



For further information please contact:
Weber Shandwick Variety
Camilla Lawson, Weber Shandwick Simon Harris
02 9994 4483 (02) 9819 1014
clawson@webershandwick.com Simon.Harris@varietynsw.org.au

-ENDS-

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of approximately US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About Variety, the Children’s Charity
Variety is an umbrella charity dedicated to inspiring hope and enriching the lives of children in need under 18 years of age. Variety provides grants to individuals and organisations for a great number of items such as special wheelchairs, vocal output speech devices, prosthetic limbs, special play equipment and liberty swings.

Variety raises funds from a number of sources, from corporate partnership, to events, to donations - and to date have delivered over $124 million net to help Australia’s sick, disadvantaged and disabled children.

Variety was founded in Australia in 1975 and is now represented in all states and territories of Australia, helping tens of thousands of children every year. For more information, please visit http://www.varietyaustralia.org.au/