SHAMA Serviced Apartments Signs Regional Banner Campaign on AsiaXPAT

Hong Kong (SANEPR.com) July 1, 2009 -- AsiaXPAT are pleased to announce that Shama Serviced Apartments, one of first companies to advertise on AsiaXPAT starting in 1999, have again renewed their exposure with a long term regional campaign.

With an expanding portfolio of apartments across the region, this banner campaign complements their text listings on AsiaXPAT providing exposure for their brand to the 500,000 unique visitors on its network each month.

“We operate the largest serviced apartment portfolio in Hong Kong, managing with over 14 apartments in the region and have aggressively expanded throughout Asia-Pacific with new properties opening in Beijing, Chengdu, Dalian and Shanghai in recent years. We have enjoyed a long-standing relationship with AsiaXPAT which targets executives and professionals generating substantial tenancies for our buildings,” indicated Marketing Manager Winnifred Wong of Shama.

AsiaXPAT Managing Director commenting on the renewal saying, “Shama have understood from day one the advantages of how online advertising can reduce advertising costs while providing measurable results and we are pleased that they have chosen us yet again to promote their portfolio of luxury properties.”

About AsiaXPAT
AsiaXPAT (AX) operates the dominant pan-Asian web portal network for professionals living in and moving to major cities in Asia with over 500,000 unique visitors per month and over 60,000 registered members. Each of the 14 city-specific AX portals provides an extensive online resource that includes interactive advice forums, classifieds, property listings, city guides, nightlife and dining information, exclusive offers from 5 star resorts, careers, personals and other content that is relevant to high income professionals.

About Shama
Founded in Hong Kong, Shama is a leading provider of serviced apartments and currently operates a varied portfolio in prime commercial and residential districts in Hong Kong, Shanghai and Beijing. The brand operates two tiers of property consisting of Shama and a premiere tier of serviced apartments called Shama Luxe. CEO Elaine Young co-founded Shama in 1996, marking the first introduction of boutique serviced apartments to Hong Kong. Morgan Stanley Real Estate holds a majority shareholding in the boutique serviced apartment brand and Gaw Capital is a secondary shareholder.